Code of ethics

WiseRetail follows the Code of Ethics for digital news publishers under India’s Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, including the Norms of Journalistic Conduct of the Press Council of India.

Our commitments

• Accuracy and fairness. We report facts from published, attributable sources and say so when something is unconfirmed or disputed.
• No allegations as fact. Claims of wrongdoing are attributed to the source that made them, and stories involving legal action, fraud or named individuals are reviewed by an editor before publication.
• Independence. Coverage is never for sale. Any sponsored content is clearly labelled as such, following ASCI guidelines.
• Transparency about AI. We use AI tools to research and draft. Every story is checked against its sources by an automated fact-check, and sensitive stories are held for human review. See our editorial & AI policy.
• Corrections. We correct errors promptly and openly. See our corrections log.
• Privacy and dignity. We avoid naming private individuals and do not publish material that harms the dignity of any person.