New retail brands and store launches in India
New brands, store openings, category expansions and market entries across Indian retail, ecommerce, quick commerce and D2C, as reported in the news and checked by our desk.
In the last 12 months we have tracked 293 launches across 258 companies. The busiest month was September 2026, with 48. Amazon appears most often (4). The most common type is “Store opening” (77).
| Item | launches |
|---|---|
| Dec 2025 | 17 |
| Jan 2026 | 6 |
| Feb 2026 | 14 |
| Mar 2026 | 24 |
| Apr 2026 | 19 |
| May 2026 | 13 |
| Jun 2026 | 26 |
| Jul 2026 | 37 |
| Aug 2026 | 44 |
| Sep 2026 | 48 |
Chart: WiseRetail
November 2026 13
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New category
Signify expanded its EcoLink portfolio in India into smart water heaters and OFR room heaters.
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Product launch
Amazon began rolling out Alexa for Shopping on its app and website in India.
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New brand
Lavish Soni launched IATE Fashion, which plans a premium menswear brand by early 2027.
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New brand
SCINQ Neurocosmetics launched in India with two skincare formulations sold on its website.
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Market entry
TAG Heuer launched an exclusive digital boutique on Tata CLiQ Luxury.
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Product launch
Smoke Lab and AABBCC launched a popcorn-flavoured vodka in New Delhi.
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Store opening
Boby Chemmanur International Jewellers opened a showroom in Kavaratti, Lakshadweep.
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Product launch
Johnnie Walker launched its first India-inspired Blue Label festive blend.
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Store opening
Bharti Real Estate launched World St at Aerocity, a 2.6 lakh sq ft retail destination.
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Product launch
Reliance Consumer Products is launching an expanded Independence biscuit portfolio with nine variants.
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New category
FirstClub entered the beauty and personal care segment with 80-plus brands.
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New brand
Yuvraj Singh launched PROTOCOL32, a 32-ingredient daily supplement sachet.
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Product launch
PepsiCo India launched Doritos Loaded Nachos and Kurkure Mast Bhel kits for at-home snacking.
October 2026 32
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Store opening
AAPE opened its first standalone store in India, in Delhi.
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Market entry
Only Good entered India through Kiwiyāna.
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Store opening
Casio India opened its first G-SHOCK Exclusive Store in Indore.
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New category
PhonePe rebranded Indus Appstore as PhonePe Appstore and expanded into a digital goods marketplace.
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Market entry
Lucky Brand entered India through a partnership with Confluxe Retail.
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New category
SNITCH entered the men's innerwear market with the launch of UNDERPLAY.
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Market entry
Poetrique expanded its movement philosophy to Delhi NCR with Verse No. 2 and launched The Q Edit.
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Store opening
Italian retailer OVS opened its largest India store at R City Mall in Mumbai.
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New category
Baskin Robbins entered the waffle category with a new dessert range.
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Product launch
Fossil launched its Swiss-made Signature watch collection in India.
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Store opening
Lenskart opened a concept flagship store under its new evolv format in Mumbai.
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Store opening
NBA said it will open its first India store in 2027 and expand its Suditi merchandising range.
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Product launch
Contraband by Ananya Birla launched a new fragrance and plans to double retail presence to 200 outlets.
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New category
Eternz launched a zero-commission selling programme for women-led jewellery brands.
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Market entry
boAt entered Sri Lanka and Bhutan with audio products, smartwatches and charging solutions.
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Product launch
Swiggy launched a multi-restaurant ordering feature across 720-plus cities.
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New brand
Former Dyson India MD Ankit Jain launched appliance brand Foundry.
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New category
Reliance Consumer Products entered ready-to-drink dairy with Joyland, launched in Tamil Nadu.
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Product launch
Antila Lifesciences launched HydraSure ORS products in ready-to-drink packs and sachets.
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New category
Happy Cultures entered the protein bars category.
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New brand
Mafatlal Industries launched its own home fashion D2C platform with 400-plus products.
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New category
PepsiCo India expanded its portfolio with zero-sugar beverages and millet-based snacks.
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Market entry
Adie Broswon expanded MOOOZ Jamun Vodka into Punjab, Chandigarh and Uttarakhand.
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Store opening
Jaipur Kurti opened four stores in a single day.
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Market entry
CJ Foods entered India with its Bibigo Bapsang brand through GTGO.
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Store opening
Mayavé Jewellery opened five stores across Delhi NCR within 45 days.
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New category
Patel Retail launched a whole spices range under its in-house brand Indian Chaska.
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New category
Simpolo entered the faucets segment, adding it to its surface and bathware portfolio.
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Market entry
Amazon expanded its Amazon Now ultra-fast delivery service to over 120 cities.
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New category
Nykaa Fashion expanded its Hidden Gems programme with an accelerator for home-grown brands.
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New category
BIRKENSTOCK entered the personal care category in India with Care Essentials.
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New category
Yes Madam expanded its Sokora range across D2C and e-commerce channels.
September 2026 48
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New category
Paras Dairy entered the cream cheese category with its Galacia brand, planning trials in three cities.
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Store opening
McCain Foods opened its first Signature Café in India to showcase its portfolio via food-service formats.
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Store opening
Harit Zaveri Jewellers opened a new flagship store at Parle Point in Surat, inaugurated by Vicky Kaushal.
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Store opening
BlueStone opened a flagship jewellery store on Park Street in Kolkata.
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Product launch
Adie Broswon Group launched Kingpin Whisky in North India in the IMFL segment.
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Market entry
Radico Khaitan expanded its Global Travel Retail presence to four major UK airports.
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New brand
Ranbir Kapoor entered FMCG with the launch of shower-care brand Flux Theory.
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Store opening
Tira opened a standalone FACEGYM studio in Mumbai and plans a multi-city rollout.
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New brand
GOPIZZA rebranded as GTGO and expanded into a multi-brand Korean food platform.
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Market entry
Rapido launched its Ownly food delivery service in Hyderabad.
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Store opening
Pepe Jeans London opened three upgraded stores in Bengaluru.
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Store opening
Third Wave Coffee opened its 250th café in Lucknow.
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Market entry
Amazon launched its Amazon Now fast delivery service in Amritsar and Jaipur.
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New category
Libas entered the jewellery category, selling the range on its website, app and marketplaces.
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Product launch
VERO MODA unveiled Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign and launched a festive line.
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New brand
Pinit launched an app-led quick-commerce saree platform delivering curated collections to homes within 45 minutes.
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Product launch
Modi Illva added three new variants to its Artic Vodka portfolio.
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New brand
Ubalance Naturals unveiled a rebrand as 'The Forest Within'.
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Market entry
Tommy Hilfiger launched an India e-commerce website for its brand.
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Market entry
el Jimador Tequila re-enters India with Silver and Reposado variants.
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New brand
Huma Qureshi and Dressfolk launched the handwoven saree brand Freefall.
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Product launch
Puresta launched EVERQ, an AI-powered skin-health platform with an AI Care Expert.
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Product launch
Ai+ Smartphone launched the Ai+ Assistance App for service support.
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New brand
VVM Restaurant Consultants entered the biryani segment with Birian.
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New category
EBG Group entered the toys and play segment with Adhira & Appa.
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New category
Kushals forayed into silver jewellery with the launch of Anera.
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New brand
Vijay Deverakonda co-launched Unhype, a functional skincare brand for young Indians.
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New category
Handpickd expanded its offering beyond fresh produce into everyday kitchen staples.
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Store opening
PVR INOX opened its first SMART Cinema in Bihar, starting in Muzaffarpur.
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Store opening
Lindt & Sprüngli opened its first India retail store, in Aerocity, New Delhi.
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Product launch
Lahori Zeera launched a zero-sugar diet variant of its drink.
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New category
Ochre Spirits entered the cocktail mixer market with a D2C launch.
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Store opening
V2 Retail opened 24 stores in August, taking its total store count past 415.
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Product launch
Ember launched SuperPan, an uncoated non-stick cookware made with its TitaniumSteel material.
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New category
Symphony announced its foray into air conditioners, BLDC fans and air purifiers.
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Market entry
Kati Patang entered Madhya Pradesh, expanding its premium beer footprint.
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New category
SORRY SUGAR is preparing to enter the dessert category with zero-added-sugar gelatos.
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New brand
Pee Safe is launching a women's nutraceutical brand called Within.
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Market entry
Evenflow Brands signed a licensing deal with Authentic Brands Group to make and sell Reebok products in India.
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Market entry
Eddie Bauer entered India through Outdoor Goats, with offline retail expansion planned in 2027.
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Store opening
NEXT opened its first Mumbai store at Infiniti Mall in Malad.
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Store opening
Fable Street opened its first Bengaluru store, bringing Pink Fort into physical retail.
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Market entry
Bangalore Watch Company debuted at Geneva Watch Days 2026, the first Indian independent watch brand to participate.
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New category
Reliance entered India's ice cream market with products priced from 10 cents.
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Product launch
Amway India launched Nutrilite Ayurveda with three formulations.
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New category
Quickeee launched a 60-minute fashion delivery service in Mumbai.
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New brand
Swiss Military launched its Alpine Club hard-luggage brand with 36 SKUs.
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Product launch
Manish Malhotra launched The M Collection fine jewellery, sold exclusively online on Tata CLiQ Luxury.
August 2026 44
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Store opening
The Organic World opened two stores in Bengaluru.
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New brand
Dr Blossom Kochhar launched ERTH, a professional men's grooming brand using essential oils and botanicals.
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Market entry
Lava entered the UK smartphone market with its AGNI 4N handset.
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New brand
SanRaj Group entered consumer retail with digital-first fashion platform 31 Labels.
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Market entry
Botenz entered India with a range of nut powders.
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Market entry
Medusa Beverages announced its entry into New Zealand as part of its international expansion.
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Market entry
Clean hydration brand No Secrets entered the Indian market, with Rannvijay Singha joining as a shareholder.
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New brand
Wipro Consumer Care launched Snuggles, its first pet food brand, starting with dry dog food.
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Store opening
Apparel Group opened its first Ben Sherman store in India and plans an eight-store rollout.
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New category
Livspace expanded into furniture, appliances and home decor, selling via its experience centres.
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Product launch
Swiggy Dineout launched Order-in-Cinemas with Cinepolis and Asian Cinemas for food ordering at cinemas.
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Store opening
Thangamayil Jewellery opened two new stores in Mogappair West and Purasaiwakkam in Chennai.
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Product launch
Kunal Rawal launched a contemporary Indian menswear collection on Tata CLiQ Luxury.
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New category
Dilmah is launching a premium tea collection called Thambapanni for the Indian market.
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Store opening
Fashion designer Sabyasachi Mukherjee opened a new flagship store in New Delhi.
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Store opening
Boby Chemmanur International Jewellers opened a new showroom in Pala, Kottayam.
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New category
Surya Roshni has entered the corporate gifting business.
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New category
Nippo entered India's air purification market with its Airvue range of smart air purifiers.
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Product launch
Bangalore Watch Company introduced Forty-Seven, its first-ever pocket watch.
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New category
Sazerac expanded its Indian whiskey portfolio with American Wolf and Southern Comfort.
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Product launch
Kirtilals launched Sindooram, a bridal jewellery collection, at its Somajiguda store in Hyderabad.
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Market entry
MAMONDE launched in India exclusively with Nykaa on August 15, 2026.
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Product launch
Myntra will launch Virat Kohli's one8 collection with an 18-hour drop.
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Market entry
Fabletics is launching in India in partnership with Reliance Brands Limited.
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New brand
Ankit Gems entered jewellery retail with natural diamond brand Eyora Jewels, planning stores across 10 cities.
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Market entry
ONDC will launch its DigiDukaan B2B procurement network in Mumbai by September.
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Store opening
Flipkart Minutes expanded to over 90 micro-fulfilment centres across Tamil Nadu.
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New category
ZILO launched a Mall-to-Home model with a free home trial where customers pay only for kept items.
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New brand
Peter England launched VYBE, a contemporary menswear sub-brand aimed at Gen Z.
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Market entry
Monika Alcobev became the exclusive India distribution and marketing partner for Rémy Cointreau.
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Product launch
VERO MODA India launched its first mobile shopping app on iOS and Android.
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New brand
Xiaomi introduced its Mijia sub-brand in India to expand its home appliance portfolio.
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New category
super.money launched splitStore, an in-app marketplace for shopping across brands with zero-interest instalments.
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New category
Yardley London entered the premium air care segment with Floralis under Wipro Consumer Care.
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New brand
Emami Agrotech launched WeMe, a digital-first snacking brand, with three initial categories.
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Store opening
Recode Studios opened seven premium kiosks across six cities to expand its offline presence.
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Store opening
Croma launched its digital-first neighbourhood format Edge and opened its first store in Mumbai.
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New category
Intex expanded its home appliances portfolio into fans, water heaters and kitchen appliances.
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Product launch
TUMI unveiled AXIS, a new collection of backpacks and small bags, for Fall/Winter 2026.
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Product launch
Cycle Pure Agarbathi unveiled a new festive product portfolio in Chennai.
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Market entry
Meevaa Foods expanded its ready-to-cook vegetarian snacks to Mumbai and Bengaluru.
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New brand
Bhuvan Bam launched premium fragrance brand Sarkar with four unisex perfumes.
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New category
Astrotalk Store launched a dedicated gemstones platform and claims Rs 1 Cr daily GMV.
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Market entry
Hair Drama Co. launched its handcrafted hair accessories at Nordstrom in the U.S.
July 2026 37
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Product launch
IMPACT MINTS signed Ranveer Singh as its first India brand ambassador and launched a new campaign.
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Store opening
HealthKart opened its first international offline stores in Dubai, its global retail debut.
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Product launch
Flipkart launched Pay Later, a credit product for everyday and larger purchases on its platforms.
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Store opening
EBG Group opened a Daewoo flagship experience store in Indirapuram, Ghaziabad.
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New category
SNITCH entered the travel category with the launch of a premium luggage collection.
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Market entry
Ekart opened its pan-India logistics network to outside businesses via a franchise model.
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Product launch
Roca launched an expanded Ohtake Collection with new basin designs in India.
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Store opening
Popees Baby Care opened its 112th global store in Zirakpur, Punjab.
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New category
Glow by Kirtilals launched The Frill Collection of lightweight natural diamond jewellery.
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Market entry
FreshTerra is entering premium grocery retail with plans for five stores by March and an omnichannel model.
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New brand
Reliance Retail launched AJIO Beauty, a beauty platform offering Indian and international brands.
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New brand
Khan Chacha is launching a premium casual dining format called Khan Chacha Canteen.
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Product launch
Cycle Pure Agarbathi unveiled a festive range of Bamboo-less Solid Dhoop and Sambrani cups.
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Market entry
Kati Patang entered Chandigarh with the launch of its Saffron Lager.
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Store opening
Palmonas opened its first international store in the UAE, starting Middle East expansion.
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New brand
SunBridge Consumers launched four family-focused nutrition FMCG brands.
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New category
TechnoSport opened a new 64,000 sq. ft. warehouse in Baglur, Bengaluru.
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Product launch
Philips Avent launched its Sterilizer and Dryer Premium appliance in India.
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Market entry
So Good Soju entered Karnataka and added new flavours to its portfolio.
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Market entry
Myntra Beauty added French fragrance house Chloé to its luxury portfolio.
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Store opening
Ayubal Wellness opened a manufacturing facility in Jaipur with 40 lakh units monthly capacity.
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New brand
Ishant Sharma and Yuzvendra Chahal launched hydration brand AQUON.
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New brand
Relaxo Footwears unveiled a new retail store format and revamped its Vasundhara outlet.
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Product launch
Myntra launched a Desigual apparel collection in India, expanding its partnership with the brand.
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Store opening
Nilkamal Homes opened its 80th flagship store in Thane, Maharashtra.
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New brand
MR. D.I.Y. entered India's beauty market with the launch of Adorea Beauty skincare range.
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Market entry
Vokka expanded its quick commerce presence across Blinkit, Zepto, Swiggy Instamart and Amazon Now.
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Product launch
My Barrel & Beyond launched Emberstone Irish Whiskey in India.
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New category
DeVANS Modern Breweries entered the premium gin segment with the launch of Gingalalahu.
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New category
NoBroker entered beauty services with a new offering called Zivora.
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Product launch
Rasna expanded its Jumpin portfolio with a 1-litre Tetra Pak range of RTD beverages.
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New category
The Magnum Ice Cream Company opened an RD&I centre in Bengaluru for ice cream innovation.
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New brand
Fire-Boltt launched boltt, a Made-in-India smartphone brand, to be sold on Flipkart and other channels.
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Store opening
Sublime opened its first airport store at Bengaluru Airport's Terminal 2.
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New category
PepsiCo India commissioned its second flavour manufacturing plant in Ujjain.
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New category
Fixderma re-entered the men's grooming skincare segment.
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Store opening
Paradise Biryani launched two mall outlets in Bengaluru and plans 20 new outlets.
June 2026 26
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New category
Fire-Boltt entered the smartphone segment with the launch of its boltt brand.
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Store opening
Smytten opened a Hyderabad store with its World of MINIS sampling concept, targeting 50 South India outlets by 2027.
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Store opening
Casio opened a flagship G-SHOCK Exclusive Store on Linking Road in Mumbai.
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New category
Myntra Beauty added K-beauty brands Seapuri and Frankly to its portfolio in partnership with kindlife.
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Store opening
Ed-a-Mamma opened eight new stores across seven cities to strengthen its offline presence.
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Store opening
HealthKart expanded its offline retail network to over 250 stores across 111 cities.
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Market entry
ROSIND launched Soyuzprod Vodka in the Indian market.
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Store opening
Popees Baby Care opened its first North India store in Chandigarh, its 109th outlet globally.
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New brand
Livpure launched an experiential Studio retail format and plans 17 outlets across India.
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Store opening
Apparel Group India opened its first Dolce and Gabbana Beauty store at DLF Mall of India in Delhi-NCR.
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Store opening
Frido expanded its offline presence with 15 new stores across five cities.
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New brand
Impresario launched a delivery-only food brand called Goodness To Go in Delhi NCR.
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Product launch
Swiggy launched EatRight Exclusives in Bengaluru with curated healthy menu offerings from restaurant brands.
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Product launch
Vadilal and Parle launched a Melody-branded ice cream under a trademark licensing deal.
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New category
Cumin Co. entered the kitchen knife segment with its Quill collection.
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Store opening
Third Wave Coffee entered East India by opening three cafés in Kolkata.
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New category
GIVA rolled out a jewellery exchange programme across 350 stores nationwide.
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Market entry
Hisense India partnered with Sonovision to add its products to Sonovision's electronics outlets.
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Store opening
Banana Club opened its 20th store in Tirupati and targets 50 outlets by 2027.
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New brand
TechnoSport launched a new retail format and targets 25 express stores by FY27-end.
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Market entry
Indonesia's Ai-CHA entered India with plans for 500 stores in three years via franchising.
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New category
Glow by Kirtilals launched Facet Four, a pair of earrings stylable in four ways, across its stores.
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Market entry
Associated Alcohols & Breweries entered Odisha with brands including Nicobar Gin and Hillfort Whisky.
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Product launch
Pepsico launched energy drink Adrenaline Rush priced at Rs 60 in the mass-premium segment.
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Product launch
PMJ Jewels launched the limited edition SuperStar Bracelet 2.0 across its stores and online.
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New brand
D2C Insider launched ConsumerX Ventures, a Rs 150-crore fund for early-stage consumer brands.
May 2026 13
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New category
Marico is extending its Parachute Advansed brand into the hair cleansing and shampoo segment.
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New category
Lava established a new mobile charger facility as it diversifies into electronics components.
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New category
Rare Rabbit entered the travel gear category through a partnership with Escape Plan.
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New category
Snabbit entered beauty services with an instant salon-at-home model after a Bengaluru pilot.
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Product launch
Argos Watches launched its Olympus II automatic watch collection in India, entering women's automatic watches.
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Market entry
Arvind Limited launched Arvind Atelier in the UAE and a design hub in London.
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Market entry
ACME Poshan expanded its NCR presence across vending, modern trade and quick commerce.
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New brand
Active Clothing entered organized retail with its new multi-brand apparel platform NUEMO.
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New brand
D2C Insider announced it will launch ConsumerX Ventures, a Rs 150 Cr early-stage fund.
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New category
Globus Spirits entered the premium tequila segment with TERAI Tequila, now available in Rajasthan.
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New category
SOISU Furniture launched a manufacturing plant in Bhiwandi, entering domestic production.
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Market entry
Carlton London entered India's furniture market with EBG Group under the Carlton Luxury Furniture brand.
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Store opening
Beverly Hills Polo Club set up an India subsidiary and partnered RJ Corp and Shoppers Stop for store rollouts.
April 2026 19
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Market entry
Amazon plans to expand its Amazon Now quick commerce service to 100 cities across India.
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Store opening
Judith Leiber Couture opened its first boutique in Delhi, re-entering the Indian market.
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New brand
Libas launched Gerua, a digital-first workwear sub-brand.
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New brand
Third Wave Coffee launched Third Rush, a dessert brand, starting in Bengaluru.
-
Store opening
Rosso Brunello will open seven new exclusive outlets in the coming quarter.
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Market entry
Tissot launched its official online store in India, the first Swatch Group brand to sell directly online there.
-
Product launch
Fackelmann launched its Triply Pressure Cooker range in India in inner-lid and outer-lid variants.
-
Product launch
Penguin Overseas launched its 'So Good' Soju in India, currently available in Maharashtra and Haryana.
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Market entry
Akshayakalpa Organic entered Mumbai and Pune, investing Rs 50 crore in infrastructure and distribution.
-
Store opening
Glow by Kirtilals opened its 10th showroom on West Masi Street in Madurai.
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Store opening
Citykart opened 22 stores across multiple states in 40 days.
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New category
CavinKare entered the ice cream market with a Cavin's range, rolled out in Chennai with 72 variants.
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Store opening
GIVA opened its 300th store, a flagship outlet at South Ex in Delhi.
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Store opening
TAG Heuer opened its first franchise boutique in India at DLF Mall of India with Kapoor Watch Company.
-
Store opening
Charlotte Tilbury opened its first flagship store in India, operated by Nykaa.
-
Store opening
Off-White entered India with a flagship store in Bengaluru in partnership with Brand Concepts.
-
New brand
Aarus launched in India with habit-based nutrition products, starting with Drift sleep drink.
-
Store opening
TAG Heuer opened its first franchise boutique in India in Noida with Kapoor Watch Company and DLF Retail.
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New brand
Clockwork Rituals launched in India with a biomimetic oral care range built on Nano-Hydroxyapatite.
March 2026 24
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Product launch
Ochre Spirits launched two new gins, Original Dry Gin and Plum Citron Gin.
-
Product launch
Sharp launched a new air conditioner range with air purification in India.
-
Market entry
Solitario entered the Maldives, its eighth international market, partnering with Essence Retail.
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Product launch
Myntra Beauty added US body care brand Tree Hut, expanding its bath and body range.
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Market entry
Orveon brought Laura Mercier back to India, planning 150 sales points within three years.
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Product launch
Meesho launched Vaani, a Gen AI voice shopping assistant for digital commerce users.
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Market entry
Spanish sportswear brand KELME entered India with a flagship store in Noida and an e-commerce site.
-
Store opening
IGP opened an experiential store in Gurugram, its first in North India.
-
Store opening
Wild Stone opened 18 exclusive brand outlets in key cities for experiential fragrance retail.
-
Market entry
Luxor launched the Crayola brand in India through a partnership with Crayola.
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New category
Thomson entered the Indian refrigerator market with plans for about eight entry-level models.
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Market entry
WforWoman, from Aditya Birla Fashion and Retail, presented its Spring-Summer'26 collection at Paris Fashion Week.
-
Store opening
Malabar Gold & Diamonds will open 20 showrooms by March 2026, including in Gurugram and Bengaluru.
-
Market entry
Mount Everest Breweries entered Goa, its thirteenth market, introducing STOK beer, Hilfort whisky, Nicobar gin and Lemount brandy.
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New category
Interio by Godrej expanded its mattress portfolio, adding orthopaedic, foam and spring lines and more dealers.
-
New brand
KT Men launched a men's grooming brand in India, partnering with Mumbai Indians and Royal Challengers Bengaluru.
-
Store opening
Hettich India opened a new automated plant in Indore to make drawer runners and sliding systems.
-
Store opening
Forever 52 opened four new stores in India, taking its total outlet count to 41.
-
Store opening
iD Fresh Food opened a ₹25 crore manufacturing plant in Hyderabad, its fourth in India.
-
New brand
Ekatra Retail Ventures launched Shristi Ratna, a lab-grown diamond jewellery brand, with its website going live on 8 March 2026.
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New category
Curefoods is expanding into fried chicken, premium ice cream and budget coffee ahead of its IPO.
-
Store opening
TRG Group launched OneMart, a 20,000 sq ft supermarket at TRG The Mall in Greater Noida West.
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Market entry
Brown-Forman will bring El Jimador, Herradura tequila and Benriach whisky to India within two to three years.
-
New category
Handpickd expanded its fresh food platform into the flour and spices category.
February 2026 14
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Store opening
Charles & Keith opened its 24th India store at Unity One, Elegante Mall in Delhi-NCR.
-
New brand
Domicil launched its Domicil Sleep brand and opened two experience stores in Bengaluru.
-
Product launch
Asian Paints unveiled Moonlit Silk as its Colour of the Year 2026 and launched 'The Way We Live'.
-
New category
Surya Brasil is expanding its India portfolio with new hair care and treatment products.
-
Market entry
Garmin made its cycling products available at select Giant Bicycles India stores in three cities.
-
Store opening
Archies launched its Express store format, debuting at Unity One Elegante Mall in Delhi.
-
New category
Libas launched its first perfumes, Chase and Fling, entering the fragrance segment.
-
Store opening
General Mills India opened a new Pillsbury manufacturing plant in Nashik.
-
Market entry
Time Out Market will open its first India outlet in Aerocity, New Delhi in H2 2026.
-
Store opening
Bhima Jewellery opened a new showroom in Noida.
-
New brand
ACPL Exports launched TrueSilver, a silver jewellery D2C brand, targeting 100 retail stores.
-
Product launch
KT Kids launched a Peppa Pig-branded range of kids' personal care products across India.
-
Store opening
Bangalore Watch Company opened its first flagship boutique on Lavelle Road in Bangalore.
-
Market entry
Epigamia entered the UAE market with its Turbo 25g Protein Milkshakes sold exclusively on Noon.
January 2026 6
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Product launch
Duroflex launched the Airboost mattress series, a sleep-tech material innovation, in India.
-
Store opening
Metro Brands opened FILA's first new-concept store in India at Mall of Asia, Bengaluru.
-
Market entry
Ochre Spirits is expanding into Karnataka, targeting over 2,300 premium outlets.
-
Store opening
French bagel chain Bagelstein opened its third outlet in Bengaluru.
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Store opening
De Beers is launching new stores across India to tap growing diamond demand.
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New category
Dhampur Green is expanding its portfolio into healthier pantry staples.
December 2025 17
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New category
LT Foods is investing ₹6 crore to build a new rice plant in Raichur, Karnataka.
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Store opening
Chique opened its first store in Bengaluru, its first in South India.
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Store opening
Simta Astrix opened an Experience Centre in Madhapur, Hyderabad, for windows, doors and interiors.
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Store opening
Bhumi World is launching The Outlet Mall of India in Bhiwandi with a ₹200 crore investment.
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Product launch
South Seas Distilleries launched Madhuca, a Mahura-finished single malt whisky range.
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New category
Ambrane opened a ₹50 crore automated manufacturing plant in Kundli, Haryana.
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Store opening
Lake Shore opened the Y-Junction mall in Hyderabad.
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Store opening
Apple opened a new retail store in Noida as part of its India expansion.
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Store opening
Nara Thai opened its first outlet in Gurugram, entering North India.
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New category
UBON entered smart home appliances with a new range of kitchen and home devices.
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Market entry
Timex India introduced Aston Martin watches to the Indian market in two lines.
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New category
Superdry launched its Superdry Sport performance-wear category in India.
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New category
Mankind Pharma launched PetStar Delight, entering India's cat food segment.
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Market entry
Danish eyewear brand Orgreen Optics launched in India through a partnership with ZEISS India.
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Market entry
Two Brothers Organic Farms opened a Dubai office to expand into the Middle East.
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Store opening
Arabian Delites opened a cloud kitchen in Delhi's Vasant Kunj.
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Product launch
Samsung unveiled its first multi-folding smartphone, the Galaxy Z TriFold.
How this tracker works
Entries come from company announcements, regulatory filings and news reports about Indian retail. Our system reads each report, records only events it states as new, and checks in code that every company, person and number appears in the report itself before anything is saved. Each entry is written in our own words, dated when the event happened, and labelled with the kind of source behind it: a company announcement, a regulatory filing, media reports, or confirmation from the company itself. Publications this page draws on: ET Retail, Entrackr.
Common questions
Where does the launches data come from?
From company announcements, regulatory filings and news reports on Indian retail, ecommerce, quick commerce and consumer brands. Each entry is labelled with the kind of source behind it and, where we covered it, links to our own story. Brands can confirm or correct entries through our For brands page.
How often is this tracker updated?
Automatically, every time we publish a story that reports a new launch. Entries are dated by when the event happened, not when we added them.
How do I report a missing or wrong entry?
Email editor@example.com with a link to a public source. We check it and update the tracker; confirmed errors are logged on our corrections page.
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