Friday, November 13, 2026 Tracking Indian retail every day हिंदी

New retail brands and store launches in India

New brands, store openings, category expansions and market entries across Indian retail, ecommerce, quick commerce and D2C, as reported in the news and checked by our desk.

In the last 12 months we have tracked 293 launches across 258 companies. The busiest month was September 2026, with 48. Amazon appears most often (4). The most common type is “Store opening” (77).

293launches in 12 months
258companies
13this month
12 Nov 2026latest entry
By the numbersLaunches tracked per monthlaunches
Itemlaunches
Dec 2025
17
Jan 2026
6
Feb 2026
14
Mar 2026
24
Apr 2026
19
May 2026
13
Jun 2026
26
Jul 2026
37
Aug 2026
44
Sep 2026
48

Chart: WiseRetail

November 2026 13

  • New category

    Signify expanded its EcoLink portfolio in India into smart water heaters and OFR room heaters.

    Signify · India · Company announcement

  • Product launch

    Amazon began rolling out Alexa for Shopping on its app and website in India.

    Amazon · India · Company announcement

  • New brand

    Lavish Soni launched IATE Fashion, which plans a premium menswear brand by early 2027.

    IATE Fashion · Rs 500–800 crore · Media reports

  • New brand

    SCINQ Neurocosmetics launched in India with two skincare formulations sold on its website.

    SCINQ Neurocosmetics · India · Company announcement

  • Market entry

    TAG Heuer launched an exclusive digital boutique on Tata CLiQ Luxury.

    TAG Heuer · Media reports

  • Product launch

    Smoke Lab and AABBCC launched a popcorn-flavoured vodka in New Delhi.

    Smoke Lab · New Delhi · Media reports

  • Store opening

    Boby Chemmanur International Jewellers opened a showroom in Kavaratti, Lakshadweep.

    Boby Chemmanur International Jewellers · Kavaratti, Lakshadweep · Company announcement

  • Product launch

    Johnnie Walker launched its first India-inspired Blue Label festive blend.

    Johnnie Walker · Media reports

  • Store opening

    Bharti Real Estate launched World St at Aerocity, a 2.6 lakh sq ft retail destination.

    Bharti Real Estate · 2.6 lakh sq ft · Aerocity · Media reports

  • Product launch

    Reliance Consumer Products is launching an expanded Independence biscuit portfolio with nine variants.

    Reliance Consumer Products · nine variants · Tamil Nadu · Media reports

  • New category

    FirstClub entered the beauty and personal care segment with 80-plus brands.

    FirstClub · 80-plus brands · Media reports

  • New brand

    Yuvraj Singh launched PROTOCOL32, a 32-ingredient daily supplement sachet.

    PROTOCOL32 · 32-ingredient · Media reports

  • Product launch

    PepsiCo India launched Doritos Loaded Nachos and Kurkure Mast Bhel kits for at-home snacking.

    PepsiCo India · Rs 110 · Media reports

October 2026 32

  • Store opening

    AAPE opened its first standalone store in India, in Delhi.

    AAPE · Delhi · Media reports

  • Market entry

    Only Good entered India through Kiwiyāna.

    Only Good · India · Media reports

  • Store opening

    Casio India opened its first G-SHOCK Exclusive Store in Indore.

    Casio India · Company announcement

  • New category

    PhonePe rebranded Indus Appstore as PhonePe Appstore and expanded into a digital goods marketplace.

    PhonePe · Media reports

  • Market entry

    Lucky Brand entered India through a partnership with Confluxe Retail.

    Lucky Brand · India · Media reports

  • New category

    SNITCH entered the men's innerwear market with the launch of UNDERPLAY.

    SNITCH · Media reports

  • Market entry

    Poetrique expanded its movement philosophy to Delhi NCR with Verse No. 2 and launched The Q Edit.

    Poetrique · Delhi NCR · Media reports

  • Store opening

    Italian retailer OVS opened its largest India store at R City Mall in Mumbai.

    OVS · 12,400 sq. ft. · R City Mall, Ghatkopar, Mumbai · Company announcement

  • New category

    Baskin Robbins entered the waffle category with a new dessert range.

    Baskin Robbins · Media reports

  • Product launch

    Fossil launched its Swiss-made Signature watch collection in India.

    Fossil · India · Media reports

  • Store opening

    Lenskart opened a concept flagship store under its new evolv format in Mumbai.

    Lenskart · Mumbai · Media reports

  • Store opening

    NBA said it will open its first India store in 2027 and expand its Suditi merchandising range.

    NBA · India · Media reports

  • Product launch

    Contraband by Ananya Birla launched a new fragrance and plans to double retail presence to 200 outlets.

    Contraband by Ananya Birla · 200 outlets · Media reports

  • New category

    Eternz launched a zero-commission selling programme for women-led jewellery brands.

    Eternz · Media reports

  • Market entry

    boAt entered Sri Lanka and Bhutan with audio products, smartwatches and charging solutions.

    boAt · Sri Lanka, Bhutan · Media reports

  • Product launch

    Swiggy launched a multi-restaurant ordering feature across 720-plus cities.

    Swiggy · 720-plus cities · Media reports

  • New brand

    Former Dyson India MD Ankit Jain launched appliance brand Foundry.

    Foundry · Media reports

  • New category

    Reliance Consumer Products entered ready-to-drink dairy with Joyland, launched in Tamil Nadu.

    Reliance Consumer Products · Tamil Nadu · Media reports

  • Product launch

    Antila Lifesciences launched HydraSure ORS products in ready-to-drink packs and sachets.

    Antila Lifesciences · Media reports

  • New category

    Happy Cultures entered the protein bars category.

    Happy Cultures · Media reports

  • New brand

    Mafatlal Industries launched its own home fashion D2C platform with 400-plus products.

    Mafatlal Industries · 400-plus products · Media reports

  • New category

    PepsiCo India expanded its portfolio with zero-sugar beverages and millet-based snacks.

    PepsiCo India · Media reports

  • Market entry

    Adie Broswon expanded MOOOZ Jamun Vodka into Punjab, Chandigarh and Uttarakhand.

    Adie Broswon · Punjab, Chandigarh and Uttarakhand · Media reports

  • Store opening

    Jaipur Kurti opened four stores in a single day.

    Jaipur Kurti · four stores · Jaipur · Media reports

  • Market entry

    CJ Foods entered India with its Bibigo Bapsang brand through GTGO.

    CJ Foods · India · Media reports

  • Store opening

    Mayavé Jewellery opened five stores across Delhi NCR within 45 days.

    Mayavé Jewellery · five stores · Delhi NCR · Media reports

  • New category

    Patel Retail launched a whole spices range under its in-house brand Indian Chaska.

    Patel Retail · Media reports

  • New category

    Simpolo entered the faucets segment, adding it to its surface and bathware portfolio.

    Simpolo · Media reports

  • Market entry

    Amazon expanded its Amazon Now ultra-fast delivery service to over 120 cities.

    Amazon · 120+ cities · Media reports

  • New category

    Nykaa Fashion expanded its Hidden Gems programme with an accelerator for home-grown brands.

    Nykaa Fashion · Media reports

  • New category

    BIRKENSTOCK entered the personal care category in India with Care Essentials.

    BIRKENSTOCK · India · Media reports

  • New category

    Yes Madam expanded its Sokora range across D2C and e-commerce channels.

    Yes Madam · Media reports

September 2026 48

  • New category

    Paras Dairy entered the cream cheese category with its Galacia brand, planning trials in three cities.

    Paras Dairy · Media reports

  • Store opening

    McCain Foods opened its first Signature Café in India to showcase its portfolio via food-service formats.

    McCain Foods · India · Media reports

  • Store opening

    Harit Zaveri Jewellers opened a new flagship store at Parle Point in Surat, inaugurated by Vicky Kaushal.

    Harit Zaveri Jewellers · 10,000 sq. ft. · Surat · Company announcement

  • Store opening

    BlueStone opened a flagship jewellery store on Park Street in Kolkata.

    BlueStone · Media reports

  • Product launch

    Adie Broswon Group launched Kingpin Whisky in North India in the IMFL segment.

    Adie Broswon Group · North India · Media reports

  • Market entry

    Radico Khaitan expanded its Global Travel Retail presence to four major UK airports.

    Radico Khaitan · four major UK airports · Media reports

  • New brand

    Ranbir Kapoor entered FMCG with the launch of shower-care brand Flux Theory.

    Flux Theory · Media reports

  • Store opening

    Tira opened a standalone FACEGYM studio in Mumbai and plans a multi-city rollout.

    Tira · Mumbai · Media reports

  • New brand

    GOPIZZA rebranded as GTGO and expanded into a multi-brand Korean food platform.

    GOPIZZA · Media reports

  • Market entry

    Rapido launched its Ownly food delivery service in Hyderabad.

    Rapido · Hyderabad · Media reports

  • Store opening

    Pepe Jeans London opened three upgraded stores in Bengaluru.

    Pepe Jeans London · three · Bengaluru · Media reports

  • Store opening

    Third Wave Coffee opened its 250th café in Lucknow.

    Third Wave Coffee · 250th · Lucknow · Media reports

  • Market entry

    Amazon launched its Amazon Now fast delivery service in Amritsar and Jaipur.

    Amazon · Amritsar, Jaipur · Media reports

  • New category

    Libas entered the jewellery category, selling the range on its website, app and marketplaces.

    Libas · Media reports

  • Product launch

    VERO MODA unveiled Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign and launched a festive line.

    VERO MODA · Company announcement

  • New brand

    Pinit launched an app-led quick-commerce saree platform delivering curated collections to homes within 45 minutes.

    Pinit · 45 minutes · Hyderabad · Company announcement

  • Product launch

    Modi Illva added three new variants to its Artic Vodka portfolio.

    Modi Illva · three · Media reports

  • New brand

    Ubalance Naturals unveiled a rebrand as 'The Forest Within'.

    Ubalance Naturals · Media reports

  • Market entry

    Tommy Hilfiger launched an India e-commerce website for its brand.

    Tommy Hilfiger · India · Media reports

  • Market entry

    el Jimador Tequila re-enters India with Silver and Reposado variants.

    el Jimador Tequila · Media reports

  • New brand

    Huma Qureshi and Dressfolk launched the handwoven saree brand Freefall.

    Dressfolk · Media reports

  • Product launch

    Puresta launched EVERQ, an AI-powered skin-health platform with an AI Care Expert.

    Puresta · Media reports

  • Product launch

    Ai+ Smartphone launched the Ai+ Assistance App for service support.

    Ai+ Smartphone · Media reports

  • New brand

    VVM Restaurant Consultants entered the biryani segment with Birian.

    VVM Restaurant Consultants · Media reports

  • New category

    EBG Group entered the toys and play segment with Adhira & Appa.

    EBG Group · Rs 50 crore · Media reports

  • New category

    Kushals forayed into silver jewellery with the launch of Anera.

    Kushals · Rs 25 crore · Media reports

  • New brand

    Vijay Deverakonda co-launched Unhype, a functional skincare brand for young Indians.

    Unhype · Media reports

  • New category

    Handpickd expanded its offering beyond fresh produce into everyday kitchen staples.

    Handpickd · Media reports

  • Store opening

    PVR INOX opened its first SMART Cinema in Bihar, starting in Muzaffarpur.

    PVR INOX · Media reports

  • Store opening

    Lindt & Sprüngli opened its first India retail store, in Aerocity, New Delhi.

    Lindt & Sprüngli · New Delhi · Media reports

  • Product launch

    Lahori Zeera launched a zero-sugar diet variant of its drink.

    Lahori Zeera · Media reports

  • New category

    Ochre Spirits entered the cocktail mixer market with a D2C launch.

    Ochre Spirits · Media reports

  • Store opening

    V2 Retail opened 24 stores in August, taking its total store count past 415.

    V2 Retail · 24 stores · Media reports

  • Product launch

    Ember launched SuperPan, an uncoated non-stick cookware made with its TitaniumSteel material.

    Ember · Company announcement

  • New category

    Symphony announced its foray into air conditioners, BLDC fans and air purifiers.

    Symphony · Media reports

  • Market entry

    Kati Patang entered Madhya Pradesh, expanding its premium beer footprint.

    Kati Patang · Madhya Pradesh · Media reports

  • New category

    SORRY SUGAR is preparing to enter the dessert category with zero-added-sugar gelatos.

    SORRY SUGAR · Media reports

  • New brand

    Pee Safe is launching a women's nutraceutical brand called Within.

    Pee Safe · Media reports

  • Market entry

    Evenflow Brands signed a licensing deal with Authentic Brands Group to make and sell Reebok products in India.

    Evenflow Brands · India · Media reports

  • Market entry

    Eddie Bauer entered India through Outdoor Goats, with offline retail expansion planned in 2027.

    Eddie Bauer · India · Media reports

  • Store opening

    NEXT opened its first Mumbai store at Infiniti Mall in Malad.

    NEXT · Media reports

  • Store opening

    Fable Street opened its first Bengaluru store, bringing Pink Fort into physical retail.

    Fable Street · Bengaluru · Media reports

  • Market entry

    Bangalore Watch Company debuted at Geneva Watch Days 2026, the first Indian independent watch brand to participate.

    Bangalore Watch Company · Geneva · Company announcement

  • New category

    Reliance entered India's ice cream market with products priced from 10 cents.

    Reliance · 10-cent · Media reports

  • Product launch

    Amway India launched Nutrilite Ayurveda with three formulations.

    Amway India · three formulations · Media reports

  • New category

    Quickeee launched a 60-minute fashion delivery service in Mumbai.

    Quickeee · 60-minute · Mumbai · Media reports

  • New brand

    Swiss Military launched its Alpine Club hard-luggage brand with 36 SKUs.

    Swiss Military · 36 SKUs · Media reports

  • Product launch

    Manish Malhotra launched The M Collection fine jewellery, sold exclusively online on Tata CLiQ Luxury.

    Manish Malhotra · Media reports

August 2026 44

  • Store opening

    The Organic World opened two stores in Bengaluru.

    The Organic World · two · Bengaluru · Media reports

  • New brand

    Dr Blossom Kochhar launched ERTH, a professional men's grooming brand using essential oils and botanicals.

    Dr Blossom Kochhar · Media reports

  • Market entry

    Lava entered the UK smartphone market with its AGNI 4N handset.

    Lava · UK · Media reports

  • New brand

    SanRaj Group entered consumer retail with digital-first fashion platform 31 Labels.

    SanRaj Group · Media reports

  • Market entry

    Botenz entered India with a range of nut powders.

    Botenz · India · Media reports

  • Market entry

    Medusa Beverages announced its entry into New Zealand as part of its international expansion.

    Medusa Beverages · New Zealand · Media reports

  • Market entry

    Clean hydration brand No Secrets entered the Indian market, with Rannvijay Singha joining as a shareholder.

    No Secrets · India · Media reports

  • New brand

    Wipro Consumer Care launched Snuggles, its first pet food brand, starting with dry dog food.

    Wipro Consumer Care · India · Media reports

  • Store opening

    Apparel Group opened its first Ben Sherman store in India and plans an eight-store rollout.

    Apparel Group · eight · India · Media reports

  • New category

    Livspace expanded into furniture, appliances and home decor, selling via its experience centres.

    Livspace · 120 · Media reports

  • Product launch

    Swiggy Dineout launched Order-in-Cinemas with Cinepolis and Asian Cinemas for food ordering at cinemas.

    Swiggy Dineout · Media reports

  • Store opening

    Thangamayil Jewellery opened two new stores in Mogappair West and Purasaiwakkam in Chennai.

    Thangamayil Jewellery · 2 · Chennai · Company announcement

  • Product launch

    Kunal Rawal launched a contemporary Indian menswear collection on Tata CLiQ Luxury.

    Kunal Rawal · Media reports

  • New category

    Dilmah is launching a premium tea collection called Thambapanni for the Indian market.

    Dilmah · $1 million · India · Media reports

  • Store opening

    Fashion designer Sabyasachi Mukherjee opened a new flagship store in New Delhi.

    Sabyasachi · New Delhi · Media reports

  • Store opening

    Boby Chemmanur International Jewellers opened a new showroom in Pala, Kottayam.

    Boby Chemmanur International Jewellers · Pala, Kottayam · Company announcement

  • New category

    Surya Roshni has entered the corporate gifting business.

    Surya Roshni · Rs 300 crore · Media reports

  • New category

    Nippo entered India's air purification market with its Airvue range of smart air purifiers.

    Nippo · India · Media reports

  • Product launch

    Bangalore Watch Company introduced Forty-Seven, its first-ever pocket watch.

    Bangalore Watch Company · Company announcement

  • New category

    Sazerac expanded its Indian whiskey portfolio with American Wolf and Southern Comfort.

    Sazerac · India · Media reports

  • Product launch

    Kirtilals launched Sindooram, a bridal jewellery collection, at its Somajiguda store in Hyderabad.

    Kirtilals · Hyderabad · Company announcement

  • Market entry

    MAMONDE launched in India exclusively with Nykaa on August 15, 2026.

    MAMONDE · India · Media reports

  • Product launch

    Myntra will launch Virat Kohli's one8 collection with an 18-hour drop.

    Myntra · 18-hour drop · Media reports

  • Market entry

    Fabletics is launching in India in partnership with Reliance Brands Limited.

    Fabletics · India · Media reports

  • New brand

    Ankit Gems entered jewellery retail with natural diamond brand Eyora Jewels, planning stores across 10 cities.

    Ankit Gems · 10 cities · Mumbai, Delhi, Indore, Bengaluru and Hyderabad · Media reports

  • Market entry

    ONDC will launch its DigiDukaan B2B procurement network in Mumbai by September.

    ONDC · Mumbai · Media reports

  • Store opening

    Flipkart Minutes expanded to over 90 micro-fulfilment centres across Tamil Nadu.

    Flipkart · 90 · Tamil Nadu · Media reports

  • New category

    ZILO launched a Mall-to-Home model with a free home trial where customers pay only for kept items.

    ZILO · Media reports

  • New brand

    Peter England launched VYBE, a contemporary menswear sub-brand aimed at Gen Z.

    Peter England · Rs 1,200 · Company announcement

  • Market entry

    Monika Alcobev became the exclusive India distribution and marketing partner for Rémy Cointreau.

    Monika Alcobev · India · Media reports

  • Product launch

    VERO MODA India launched its first mobile shopping app on iOS and Android.

    VERO MODA India · India · Company announcement

  • New brand

    Xiaomi introduced its Mijia sub-brand in India to expand its home appliance portfolio.

    Xiaomi · India · Media reports

  • New category

    super.money launched splitStore, an in-app marketplace for shopping across brands with zero-interest instalments.

    super.money · Media reports

  • New category

    Yardley London entered the premium air care segment with Floralis under Wipro Consumer Care.

    Yardley London · India · Media reports

  • New brand

    Emami Agrotech launched WeMe, a digital-first snacking brand, with three initial categories.

    Emami Agrotech · Rs 1,000 crore · India · Media reports

  • Store opening

    Recode Studios opened seven premium kiosks across six cities to expand its offline presence.

    Recode Studios · seven · six cities · Media reports

  • Store opening

    Croma launched its digital-first neighbourhood format Edge and opened its first store in Mumbai.

    Croma · Mumbai · Media reports

  • New category

    Intex expanded its home appliances portfolio into fans, water heaters and kitchen appliances.

    Intex · Media reports

  • Product launch

    TUMI unveiled AXIS, a new collection of backpacks and small bags, for Fall/Winter 2026.

    TUMI · Company announcement

  • Product launch

    Cycle Pure Agarbathi unveiled a new festive product portfolio in Chennai.

    Cycle Pure Agarbathi · Chennai · Company announcement

  • Market entry

    Meevaa Foods expanded its ready-to-cook vegetarian snacks to Mumbai and Bengaluru.

    Meevaa Foods · Mumbai and Bengaluru · Media reports

  • New brand

    Bhuvan Bam launched premium fragrance brand Sarkar with four unisex perfumes.

    Sarkar · four unisex perfumes · Media reports

  • New category

    Astrotalk Store launched a dedicated gemstones platform and claims Rs 1 Cr daily GMV.

    Astrotalk Store · Rs 1 Cr · Media reports

  • Market entry

    Hair Drama Co. launched its handcrafted hair accessories at Nordstrom in the U.S.

    Hair Drama Co. · Company announcement

July 2026 37

  • Product launch

    IMPACT MINTS signed Ranveer Singh as its first India brand ambassador and launched a new campaign.

    IMPACT MINTS · Media reports

  • Store opening

    HealthKart opened its first international offline stores in Dubai, its global retail debut.

    HealthKart · Dubai · Media reports

  • Product launch

    Flipkart launched Pay Later, a credit product for everyday and larger purchases on its platforms.

    Flipkart · Media reports

  • Store opening

    EBG Group opened a Daewoo flagship experience store in Indirapuram, Ghaziabad.

    EBG Group · 3,200 sq. ft. · Indirapuram, Ghaziabad · Media reports

  • New category

    SNITCH entered the travel category with the launch of a premium luggage collection.

    SNITCH · Media reports

  • Market entry

    Ekart opened its pan-India logistics network to outside businesses via a franchise model.

    Ekart · 300 franchise outlets · Media reports

  • Product launch

    Roca launched an expanded Ohtake Collection with new basin designs in India.

    Roca · India · Company announcement

  • Store opening

    Popees Baby Care opened its 112th global store in Zirakpur, Punjab.

    Popees Baby Care · 112th · Zirakpur, Punjab · Company announcement

  • New category

    Glow by Kirtilals launched The Frill Collection of lightweight natural diamond jewellery.

    Glow by Kirtilals · Company announcement

  • Market entry

    FreshTerra is entering premium grocery retail with plans for five stores by March and an omnichannel model.

    FreshTerra · 5 stores · Media reports

  • New brand

    Reliance Retail launched AJIO Beauty, a beauty platform offering Indian and international brands.

    Reliance Retail · Media reports

  • New brand

    Khan Chacha is launching a premium casual dining format called Khan Chacha Canteen.

    Khan Chacha · Media reports

  • Product launch

    Cycle Pure Agarbathi unveiled a festive range of Bamboo-less Solid Dhoop and Sambrani cups.

    Cycle Pure Agarbathi · India · Company announcement

  • Market entry

    Kati Patang entered Chandigarh with the launch of its Saffron Lager.

    Kati Patang · Chandigarh · Media reports

  • Store opening

    Palmonas opened its first international store in the UAE, starting Middle East expansion.

    Palmonas · UAE · Media reports

  • New brand

    SunBridge Consumers launched four family-focused nutrition FMCG brands.

    SunBridge Consumers · four · Media reports

  • New category

    TechnoSport opened a new 64,000 sq. ft. warehouse in Baglur, Bengaluru.

    TechnoSport · 64,000 sq. ft. · Bengaluru · Media reports

  • Product launch

    Philips Avent launched its Sterilizer and Dryer Premium appliance in India.

    Philips Avent · India · Company announcement

  • Market entry

    So Good Soju entered Karnataka and added new flavours to its portfolio.

    So Good Soju · seven flavours · Karnataka · Media reports

  • Market entry

    Myntra Beauty added French fragrance house Chloé to its luxury portfolio.

    Myntra Beauty · Media reports

  • Store opening

    Ayubal Wellness opened a manufacturing facility in Jaipur with 40 lakh units monthly capacity.

    Ayubal Wellness · 40 lakh units per month · Jaipur · Media reports

  • New brand

    Ishant Sharma and Yuzvendra Chahal launched hydration brand AQUON.

    AQUON · Media reports

  • New brand

    Relaxo Footwears unveiled a new retail store format and revamped its Vasundhara outlet.

    Relaxo Footwears · Vasundhara · Media reports

  • Product launch

    Myntra launched a Desigual apparel collection in India, expanding its partnership with the brand.

    Myntra · India · Media reports

  • Store opening

    Nilkamal Homes opened its 80th flagship store in Thane, Maharashtra.

    Nilkamal Homes · 15,500 sq. ft. · Company announcement

  • New brand

    MR. D.I.Y. entered India's beauty market with the launch of Adorea Beauty skincare range.

    MR. D.I.Y. · India · Media reports

  • Market entry

    Vokka expanded its quick commerce presence across Blinkit, Zepto, Swiggy Instamart and Amazon Now.

    Vokka · 240 cities · Media reports

  • Product launch

    My Barrel & Beyond launched Emberstone Irish Whiskey in India.

    My Barrel & Beyond · India · Media reports

  • New category

    DeVANS Modern Breweries entered the premium gin segment with the launch of Gingalalahu.

    DeVANS Modern Breweries · Media reports

  • New category

    NoBroker entered beauty services with a new offering called Zivora.

    NoBroker · Media reports

  • Product launch

    Rasna expanded its Jumpin portfolio with a 1-litre Tetra Pak range of RTD beverages.

    Rasna · 1-litre · Media reports

  • New category

    The Magnum Ice Cream Company opened an RD&I centre in Bengaluru for ice cream innovation.

    The Magnum Ice Cream Company · Bengaluru · Media reports

  • New brand

    Fire-Boltt launched boltt, a Made-in-India smartphone brand, to be sold on Flipkart and other channels.

    Fire-Boltt · Company announcement

  • Store opening

    Sublime opened its first airport store at Bengaluru Airport's Terminal 2.

    Sublime · Media reports

  • New category

    PepsiCo India commissioned its second flavour manufacturing plant in Ujjain.

    PepsiCo India · Rs 1,266-crore · Ujjain, Madhya Pradesh · Media reports

  • New category

    Fixderma re-entered the men's grooming skincare segment.

    Fixderma · Media reports

  • Store opening

    Paradise Biryani launched two mall outlets in Bengaluru and plans 20 new outlets.

    Paradise Biryani · 20 · Bengaluru · Media reports

June 2026 26

  • New category

    Fire-Boltt entered the smartphone segment with the launch of its boltt brand.

    Fire-Boltt · Media reports

  • Store opening

    Smytten opened a Hyderabad store with its World of MINIS sampling concept, targeting 50 South India outlets by 2027.

    Smytten · 50 outlets · Hyderabad · Media reports

  • Store opening

    Casio opened a flagship G-SHOCK Exclusive Store on Linking Road in Mumbai.

    G-SHOCK · 890 sq. ft. · Mumbai · Company announcement

  • New category

    Myntra Beauty added K-beauty brands Seapuri and Frankly to its portfolio in partnership with kindlife.

    Myntra Beauty · Media reports

  • Store opening

    Ed-a-Mamma opened eight new stores across seven cities to strengthen its offline presence.

    Ed-a-Mamma · eight new stores · seven cities · Media reports

  • Store opening

    HealthKart expanded its offline retail network to over 250 stores across 111 cities.

    HealthKart · 250 stores · 111 cities · Media reports

  • Market entry

    ROSIND launched Soyuzprod Vodka in the Indian market.

    ROSIND · India · Media reports

  • Store opening

    Popees Baby Care opened its first North India store in Chandigarh, its 109th outlet globally.

    Popees Baby Care · 109th outlet · Chandigarh · Company announcement

  • New brand

    Livpure launched an experiential Studio retail format and plans 17 outlets across India.

    Livpure · 17 outlets · India · Media reports

  • Store opening

    Apparel Group India opened its first Dolce and Gabbana Beauty store at DLF Mall of India in Delhi-NCR.

    Apparel Group India · Media reports

  • Store opening

    Frido expanded its offline presence with 15 new stores across five cities.

    Frido · 15 · Media reports

  • New brand

    Impresario launched a delivery-only food brand called Goodness To Go in Delhi NCR.

    Impresario · Delhi NCR · Media reports

  • Product launch

    Swiggy launched EatRight Exclusives in Bengaluru with curated healthy menu offerings from restaurant brands.

    Swiggy · Bengaluru · Media reports

  • Product launch

    Vadilal and Parle launched a Melody-branded ice cream under a trademark licensing deal.

    Vadilal · Media reports

  • New category

    Cumin Co. entered the kitchen knife segment with its Quill collection.

    Cumin Co. · Media reports

  • Store opening

    Third Wave Coffee entered East India by opening three cafés in Kolkata.

    Third Wave Coffee · three cafés · Kolkata · Media reports

  • New category

    GIVA rolled out a jewellery exchange programme across 350 stores nationwide.

    GIVA · 350 stores · Media reports

  • Market entry

    Hisense India partnered with Sonovision to add its products to Sonovision's electronics outlets.

    Hisense India · Andhra Pradesh and Telangana · Media reports

  • Store opening

    Banana Club opened its 20th store in Tirupati and targets 50 outlets by 2027.

    Banana Club · 20th · Tirupati · Media reports

  • New brand

    TechnoSport launched a new retail format and targets 25 express stores by FY27-end.

    TechnoSport · 25 · Media reports

  • Market entry

    Indonesia's Ai-CHA entered India with plans for 500 stores in three years via franchising.

    Ai-CHA · 500 · India · Media reports

  • New category

    Glow by Kirtilals launched Facet Four, a pair of earrings stylable in four ways, across its stores.

    Glow by Kirtilals · Company announcement

  • Market entry

    Associated Alcohols & Breweries entered Odisha with brands including Nicobar Gin and Hillfort Whisky.

    Associated Alcohols & Breweries · Odisha · Media reports

  • Product launch

    Pepsico launched energy drink Adrenaline Rush priced at Rs 60 in the mass-premium segment.

    Pepsico · Rs 60 · Media reports

  • Product launch

    PMJ Jewels launched the limited edition SuperStar Bracelet 2.0 across its stores and online.

    PMJ Jewels · Company announcement

  • New brand

    D2C Insider launched ConsumerX Ventures, a Rs 150-crore fund for early-stage consumer brands.

    ConsumerX Ventures · Rs 150 crore · Media reports

May 2026 13

  • New category

    Marico is extending its Parachute Advansed brand into the hair cleansing and shampoo segment.

    Marico · Media reports

  • New category

    Lava established a new mobile charger facility as it diversifies into electronics components.

    Lava · Media reports

  • New category

    Rare Rabbit entered the travel gear category through a partnership with Escape Plan.

    Rare Rabbit · Media reports

  • New category

    Snabbit entered beauty services with an instant salon-at-home model after a Bengaluru pilot.

    Snabbit · 2,000 · Bengaluru · Media reports

  • Product launch

    Argos Watches launched its Olympus II automatic watch collection in India, entering women's automatic watches.

    Argos Watches · Rs. 13,990 · Company announcement

  • Market entry

    Arvind Limited launched Arvind Atelier in the UAE and a design hub in London.

    Arvind Limited · UAE · Media reports

  • Market entry

    ACME Poshan expanded its NCR presence across vending, modern trade and quick commerce.

    ACME Poshan · NCR · Media reports

  • New brand

    Active Clothing entered organized retail with its new multi-brand apparel platform NUEMO.

    Active Clothing Co. Limited · Media reports

  • New brand

    D2C Insider announced it will launch ConsumerX Ventures, a Rs 150 Cr early-stage fund.

    D2C Insider · Rs 150 Cr · Media reports

  • New category

    Globus Spirits entered the premium tequila segment with TERAI Tequila, now available in Rajasthan.

    Globus Spirits · Rajasthan · Media reports

  • New category

    SOISU Furniture launched a manufacturing plant in Bhiwandi, entering domestic production.

    SOISU Furniture · $7 mn · Bhiwandi, Maharashtra · Media reports

  • Market entry

    Carlton London entered India's furniture market with EBG Group under the Carlton Luxury Furniture brand.

    Carlton London · 600 franchise showrooms · India · Media reports

  • Store opening

    Beverly Hills Polo Club set up an India subsidiary and partnered RJ Corp and Shoppers Stop for store rollouts.

    Beverly Hills Polo Club · Company announcement

April 2026 19

  • Market entry

    Amazon plans to expand its Amazon Now quick commerce service to 100 cities across India.

    Amazon · 100 cities · Media reports

  • Store opening

    Judith Leiber Couture opened its first boutique in Delhi, re-entering the Indian market.

    Judith Leiber · Delhi · Media reports

  • New brand

    Libas launched Gerua, a digital-first workwear sub-brand.

    Libas · Media reports

  • New brand

    Third Wave Coffee launched Third Rush, a dessert brand, starting in Bengaluru.

    Third Wave Coffee · Bengaluru · Media reports

  • Store opening

    Rosso Brunello will open seven new exclusive outlets in the coming quarter.

    Rosso Brunello · seven new exclusive outlets · Media reports

  • Market entry

    Tissot launched its official online store in India, the first Swatch Group brand to sell directly online there.

    Tissot · India · Media reports

  • Product launch

    Fackelmann launched its Triply Pressure Cooker range in India in inner-lid and outer-lid variants.

    Fackelmann · Company announcement

  • Product launch

    Penguin Overseas launched its 'So Good' Soju in India, currently available in Maharashtra and Haryana.

    Penguin Overseas · Maharashtra and Haryana · Media reports

  • Market entry

    Akshayakalpa Organic entered Mumbai and Pune, investing Rs 50 crore in infrastructure and distribution.

    Akshayakalpa Organic · Rs 50 crore · Mumbai and Pune · Media reports

  • Store opening

    Glow by Kirtilals opened its 10th showroom on West Masi Street in Madurai.

    Glow by Kirtilals · 10th · Madurai · Company announcement

  • Store opening

    Citykart opened 22 stores across multiple states in 40 days.

    Citykart · 22 stores · Media reports

  • New category

    CavinKare entered the ice cream market with a Cavin's range, rolled out in Chennai with 72 variants.

    CavinKare · 72 variants · Chennai · Media reports

  • Store opening

    GIVA opened its 300th store, a flagship outlet at South Ex in Delhi.

    GIVA · 300 · Media reports

  • Store opening

    TAG Heuer opened its first franchise boutique in India at DLF Mall of India with Kapoor Watch Company.

    TAG Heuer · 517 sq. ft. · DLF Mall of India · Company announcement

  • Store opening

    Charlotte Tilbury opened its first flagship store in India, operated by Nykaa.

    Charlotte Tilbury · India · Media reports

  • Store opening

    Off-White entered India with a flagship store in Bengaluru in partnership with Brand Concepts.

    Off-White · Bengaluru · Media reports

  • New brand

    Aarus launched in India with habit-based nutrition products, starting with Drift sleep drink.

    Aarus · India · Media reports

  • Store opening

    TAG Heuer opened its first franchise boutique in India in Noida with Kapoor Watch Company and DLF Retail.

    TAG Heuer · Noida · Media reports

  • New brand

    Clockwork Rituals launched in India with a biomimetic oral care range built on Nano-Hydroxyapatite.

    Clockwork Rituals · Company announcement

March 2026 24

  • Product launch

    Ochre Spirits launched two new gins, Original Dry Gin and Plum Citron Gin.

    Ochre Spirits · Goa · Media reports

  • Product launch

    Sharp launched a new air conditioner range with air purification in India.

    Sharp · India · Media reports

  • Market entry

    Solitario entered the Maldives, its eighth international market, partnering with Essence Retail.

    Solitario · 15+ SIS and 2 EBOs · Maldives · Media reports

  • Product launch

    Myntra Beauty added US body care brand Tree Hut, expanding its bath and body range.

    Myntra Beauty · 13,000+ · Media reports

  • Market entry

    Orveon brought Laura Mercier back to India, planning 150 sales points within three years.

    Laura Mercier · 150 POS · India · Media reports

  • Product launch

    Meesho launched Vaani, a Gen AI voice shopping assistant for digital commerce users.

    Meesho · Media reports

  • Market entry

    Spanish sportswear brand KELME entered India with a flagship store in Noida and an e-commerce site.

    KELME · Noida · Media reports

  • Store opening

    IGP opened an experiential store in Gurugram, its first in North India.

    IGP · Gurugram · Media reports

  • Store opening

    Wild Stone opened 18 exclusive brand outlets in key cities for experiential fragrance retail.

    Wild Stone · 18 · Media reports

  • Market entry

    Luxor launched the Crayola brand in India through a partnership with Crayola.

    Luxor · India · Media reports

  • New category

    Thomson entered the Indian refrigerator market with plans for about eight entry-level models.

    Thomson · eight models · India · Media reports

  • Market entry

    WforWoman, from Aditya Birla Fashion and Retail, presented its Spring-Summer'26 collection at Paris Fashion Week.

    WforWoman · Paris · Company announcement

  • Store opening

    Malabar Gold & Diamonds will open 20 showrooms by March 2026, including in Gurugram and Bengaluru.

    Malabar Gold & Diamonds · 20 stores · India · Media reports

  • Market entry

    Mount Everest Breweries entered Goa, its thirteenth market, introducing STOK beer, Hilfort whisky, Nicobar gin and Lemount brandy.

    Mount Everest Breweries · thirteenth market · Goa · Media reports

  • New category

    Interio by Godrej expanded its mattress portfolio, adding orthopaedic, foam and spring lines and more dealers.

    Interio by Godrej · Media reports

  • New brand

    KT Men launched a men's grooming brand in India, partnering with Mumbai Indians and Royal Challengers Bengaluru.

    KT Men · India · Media reports

  • Store opening

    Hettich India opened a new automated plant in Indore to make drawer runners and sliding systems.

    Hettich India · Indore · Media reports

  • Store opening

    Forever 52 opened four new stores in India, taking its total outlet count to 41.

    Forever 52 · four · India · Media reports

  • Store opening

    iD Fresh Food opened a ₹25 crore manufacturing plant in Hyderabad, its fourth in India.

    iD Fresh Food · ₹25 crore · Hyderabad · Media reports

  • New brand

    Ekatra Retail Ventures launched Shristi Ratna, a lab-grown diamond jewellery brand, with its website going live on 8 March 2026.

    Ekatra Retail Ventures · 108 facets · Company announcement

  • New category

    Curefoods is expanding into fried chicken, premium ice cream and budget coffee ahead of its IPO.

    Curefoods · Media reports

  • Store opening

    TRG Group launched OneMart, a 20,000 sq ft supermarket at TRG The Mall in Greater Noida West.

    TRG Group · 20,000 sq ft · Greater Noida West · Media reports

  • Market entry

    Brown-Forman will bring El Jimador, Herradura tequila and Benriach whisky to India within two to three years.

    Brown-Forman · India · Media reports

  • New category

    Handpickd expanded its fresh food platform into the flour and spices category.

    Handpickd · Media reports

February 2026 14

  • Store opening

    Charles & Keith opened its 24th India store at Unity One, Elegante Mall in Delhi-NCR.

    Charles & Keith · 24th outlet · Delhi-NCR · Media reports

  • New brand

    Domicil launched its Domicil Sleep brand and opened two experience stores in Bengaluru.

    Domicil · two experience stores · Bengaluru · Media reports

  • Product launch

    Asian Paints unveiled Moonlit Silk as its Colour of the Year 2026 and launched 'The Way We Live'.

    Asian Paints · Company announcement

  • New category

    Surya Brasil is expanding its India portfolio with new hair care and treatment products.

    Surya Brasil · India · Media reports

  • Market entry

    Garmin made its cycling products available at select Giant Bicycles India stores in three cities.

    Garmin · Mumbai, Pune, and Jaipur · Media reports

  • Store opening

    Archies launched its Express store format, debuting at Unity One Elegante Mall in Delhi.

    Archies · 17-19 new stores · Netaji Subhash Place, Delhi · Media reports

  • New category

    Libas launched its first perfumes, Chase and Fling, entering the fragrance segment.

    Libas · Media reports

  • Store opening

    General Mills India opened a new Pillsbury manufacturing plant in Nashik.

    General Mills India · ₹100 crore · Nashik, Maharashtra · Media reports

  • Market entry

    Time Out Market will open its first India outlet in Aerocity, New Delhi in H2 2026.

    Time Out Market · 11 kitchens and two bars · Aerocity, New Delhi · Media reports

  • Store opening

    Bhima Jewellery opened a new showroom in Noida.

    Bhima Jewellery · Noida · Media reports

  • New brand

    ACPL Exports launched TrueSilver, a silver jewellery D2C brand, targeting 100 retail stores.

    ACPL Exports · 100 stores · Media reports

  • Product launch

    KT Kids launched a Peppa Pig-branded range of kids' personal care products across India.

    KT Kids · India · Media reports

  • Store opening

    Bangalore Watch Company opened its first flagship boutique on Lavelle Road in Bangalore.

    Bangalore Watch Company · 1,800 sq. ft. · Company announcement

  • Market entry

    Epigamia entered the UAE market with its Turbo 25g Protein Milkshakes sold exclusively on Noon.

    Epigamia · UAE · Media reports

January 2026 6

  • Product launch

    Duroflex launched the Airboost mattress series, a sleep-tech material innovation, in India.

    Duroflex · 1 lakh+ micro-support points · Company announcement

  • Store opening

    Metro Brands opened FILA's first new-concept store in India at Mall of Asia, Bengaluru.

    Metro Brands · Bengaluru · Media reports

  • Market entry

    Ochre Spirits is expanding into Karnataka, targeting over 2,300 premium outlets.

    Ochre Spirits · 2,300 · Karnataka · Media reports

  • Store opening

    French bagel chain Bagelstein opened its third outlet in Bengaluru.

    Bagelstein · third · Bengaluru · Media reports

  • Store opening

    De Beers is launching new stores across India to tap growing diamond demand.

    De Beers · India · Media reports

  • New category

    Dhampur Green is expanding its portfolio into healthier pantry staples.

    Dhampur Green · Media reports

December 2025 17

  • New category

    LT Foods is investing ₹6 crore to build a new rice plant in Raichur, Karnataka.

    LT Foods · ₹6 crore · Raichur, Karnataka · Media reports

  • Store opening

    Chique opened its first store in Bengaluru, its first in South India.

    Chique · Bengaluru · Media reports

  • Store opening

    Simta Astrix opened an Experience Centre in Madhapur, Hyderabad, for windows, doors and interiors.

    Simta Astrix · Hyderabad · Company announcement

  • Store opening

    Bhumi World is launching The Outlet Mall of India in Bhiwandi with a ₹200 crore investment.

    Bhumi World · ₹200 crore · Bhiwandi · Media reports

  • Product launch

    South Seas Distilleries launched Madhuca, a Mahura-finished single malt whisky range.

    South Seas Distilleries · Media reports

  • New category

    Ambrane opened a ₹50 crore automated manufacturing plant in Kundli, Haryana.

    Ambrane · ₹50 crore · Kundli, Haryana · Media reports

  • Store opening

    Lake Shore opened the Y-Junction mall in Hyderabad.

    Lake Shore · ₹1,200 crore · Hyderabad · Media reports

  • Store opening

    Apple opened a new retail store in Noida as part of its India expansion.

    Apple · Noida · Media reports

  • Store opening

    Nara Thai opened its first outlet in Gurugram, entering North India.

    Nara Thai · Gurugram · Media reports

  • New category

    UBON entered smart home appliances with a new range of kitchen and home devices.

    UBON · Media reports

  • Market entry

    Timex India introduced Aston Martin watches to the Indian market in two lines.

    Timex India · Rs 12,000 and Rs 60,000 · India · Media reports

  • New category

    Superdry launched its Superdry Sport performance-wear category in India.

    Superdry · India · Media reports

  • New category

    Mankind Pharma launched PetStar Delight, entering India's cat food segment.

    Mankind Pharma · India · Media reports

  • Market entry

    Danish eyewear brand Orgreen Optics launched in India through a partnership with ZEISS India.

    Orgreen Optics · India · Media reports

  • Market entry

    Two Brothers Organic Farms opened a Dubai office to expand into the Middle East.

    Two Brothers Organic Farms · Dubai · Media reports

  • Store opening

    Arabian Delites opened a cloud kitchen in Delhi's Vasant Kunj.

    Arabian Delites · Media reports

  • Product launch

    Samsung unveiled its first multi-folding smartphone, the Galaxy Z TriFold.

    Samsung · Media reports

How this tracker works

Entries come from company announcements, regulatory filings and news reports about Indian retail. Our system reads each report, records only events it states as new, and checks in code that every company, person and number appears in the report itself before anything is saved. Each entry is written in our own words, dated when the event happened, and labelled with the kind of source behind it: a company announcement, a regulatory filing, media reports, or confirmation from the company itself. Publications this page draws on: ET Retail, Entrackr.

Common questions

Where does the launches data come from?

From company announcements, regulatory filings and news reports on Indian retail, ecommerce, quick commerce and consumer brands. Each entry is labelled with the kind of source behind it and, where we covered it, links to our own story. Brands can confirm or correct entries through our For brands page.

How often is this tracker updated?

Automatically, every time we publish a story that reports a new launch. Entries are dated by when the event happened, not when we added them.

How do I report a missing or wrong entry?

Email editor@example.com with a link to a public source. We check it and update the tracker; confirmed errors are logged on our corrections page.

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