Archies launches Archies Express format with debut store at Unity One Elegante Mall in Delhi
Archies Limited launched a new retail format called Archies Express, debuting at Unity One Elegante Mall in Netaji Subhash Place, Delhi. The format shifts the brand from traditional gifting toward accessories, lifestyle products and trendy collectibles aimed at Gen Z consumers. Stores span 200-300 square feet with a modern, minimalist and vibrant layout designed for faster rollouts and quicker breakeven. The range includes curated gifting essentials, stationery, lifestyle accessories, soft toys, chocolates, fragrances and seasonal collections at accessible price points.
Launch details
- Format
- Archies Express
- Size
- 200-300 square feet
- Products
- Curated gifting essentials, trendy stationery, lifestyle accessories, soft toys, chocolates, fragrances, and seasonal collections
- Target audience
- Gen Z consumers
- Store design
- Modern, minimalist, and vibrant layout
- Investment
- Cost-efficient with lower capex per store
- Debut location
- Unity One Elegante Mall, Netaji Subhash Place, Delhi
- Quick commerce share of revenue
- 7-8 per cent last year, targeting 15 per cent this year
Where
One Elegante Mall, Delhi Mall
What comes next
Archies plans to open 17-19 new stores under the Archies Express format in FY 2026-27, focused on metros and tier 2 cities.
People behind it
- Hanisha GandhiExecutive Director at Archies Limited
- Varun MoolchandaniExecutive Director at Archies Limited
About Archies
Greeting cards and gifts retail chain.
Other recent launches
Frequently asked questions
What did Archies launch?
Archies Limited launched a new retail format called Archies Express, debuting at Unity One Elegante Mall in Netaji Subhash Place, Delhi.
Where is it?
It is at Unity One Elegante Mall, Delhi (mall).
When was it announced?
Archies announced it on 12 February 2026.
What are Archies's plans after this launch?
Archies plans to open 17-19 new stores under the Archies Express format in FY 2026-27, focused on metros and tier 2 cities.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Archies
- Type
- Store opening
- Date
- 12 Feb 2026
- Category
- Gifting and lifestyle accessories
- Location
- One Elegante Mall
- City
- Delhi
- Figure
- 17-19 new stores
- Source
- Media reports
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