Meesho launches creator marketplace with Creator Club, Video Finds and Live Shop
Meesho launched a creator marketplace as part of its content commerce strategy, built on three pillars. Meesho Creator Club is an in-house affiliate program for influencers of all sizes, including those from tier 3 and tier 4 cities, offering real-time performance analytics, faster payouts and direct collaboration opportunities. Video Finds hosts short, clickable product videos on the Meesho app, while Live Shop is a real-time interactive session where sellers and influencers showcase products, answer queries and drive instant sales. The initiative targets creators who resonate with the lifestyles of Meesho's 187 million annual transacting users in India.
Launch details
- Format
- Creator marketplace with three pillars: Meesho Creator Club, Video Finds and Live Shop
- Creator program features
- Real-time performance analytics, faster payouts, direct collaboration opportunities
- Reach in first year
- Over 14.5 million users
- Order volume growth
- 3X increase between January and December 2024 through content commerce
- Creator partners
- Over 21,000 creators
- Audience
- 187 million annual transacting users
What comes next
Meesho plans to expand the Creator Club by onboarding a diverse range of creators, appealing to both micro and nano-influencers as well as larger content creators.
About Meesho
E-commerce marketplace.
- Headquarters
- Bengaluru
Funding on record
IPO · ₹5,421 crore
IPO · ₹4,250 crore
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Based on company announcements, filings and reporting by Entrackr. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Meesho
- Type
- New category
- Date
- 19 Feb 2025
- Category
- e-commerce content commerce
- Figure
- 14.5 million
- Source
- Media reports
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