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Market entry ·

ONDC to launch DigiDukaan B2B procurement network in Mumbai by early September

ONDC is expanding its DigiDukaan B2B procurement network to Mumbai by the end of August or early September, after launches in Hyderabad on March 8 and Jaipur on June 19. The network connects kirana retailers, distributors, brands and logistics providers through ONDC's interoperable network without replacing the existing distributor-wholesaler ecosystem. It is aimed at digitising general trade procurement for retailers who deal with many brands and thousands of SKUs.

Launch details

Format
B2B procurement network on ONDC's interoperable network
Launch cities
Hyderabad on March 8 and Jaipur on June 19
Next launch
Mumbai by end of August or early September
Retailers onboarded
More than 13,000 across markets
Hyderabad onboarding
Around 11,500 kirana stores and more than 400 brands
Jaipur onboarding
Around 1,000 retailers registered on launch day
Hyderabad coverage target
30-50 per cent by end of calendar 2026
Jaipur coverage target
At least 40 per cent in the first phase

Where

Mumbai

Also at Mumbai

What comes next

After Mumbai, ONDC will enter Bengaluru and Delhi this fiscal year, focus on five to six cities before creating a replicable expansion playbook, and expects the platform to be accessible to retailers across India within two-three years.

People behind it

  • Rohit LohiaCOO, ONDC

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All launches →

Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.

Key facts

Company
ONDC
Type
Market entry
Date
11 Aug 2026
Category
B2B kirana procurement
City
Mumbai
Source
Media reports

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