Pee Safe launches women's nutraceutical brand Within with three SKUs
Pee Safe has launched Within, a women-focused nutraceutical brand designed to address health and wellness needs across different stages of a woman's life. It has launched with three SKUs, including Inner Bloom, a powdered formula focused on gut and intimate health, and Lean Mode, aimed at appetite control and weight management. The brand is initially targeting women aged 25-35 and will use Pee Safe's existing distribution network across India.
Launch details
- Format
- Nutraceutical brand
- Launch SKUs
- Three SKUs, including Inner Bloom and Lean Mode
- Products
- Inner Bloom (powdered formula for gut and intimate health), Lean Mode (appetite control and weight management); portfolio also spans stress and recovery, hormonal balance and period care
- Target audience
- Women aged 25-35 initially
- Revenue target
- Around Rs 5 crore in FY27; Rs 25-30 crore next year; around Rs 100 crore over the next three years
- Distribution
- Around 55,000 retail outlets across 100 Indian cities and 22 international markets
- Channel
- Online contributes around 70 per cent of company revenue, with quick commerce alone at roughly 35-40 per cent
What comes next
Pee Safe plans to add more Within products by December and expand the brand into perimenopause, menopause, and eventually women in their 50s.
People behind it
- Vikas Bagariafounder, Pee Safe
About Pee Safe
Women's hygiene and wellness brand.
Funding on record
Not disclosed · $32 million
Other recent launches
Frequently asked questions
What did Pee Safe launch?
Pee Safe has launched Within, a women-focused nutraceutical brand designed to address health and wellness needs across different stages of a woman's life.
When was it announced?
Pee Safe announced it on 7 September 2026.
What are Pee Safe's plans after this launch?
Pee Safe plans to add more Within products by December and expand the brand into perimenopause, menopause, and eventually women in their 50s.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Pee Safe
- Type
- New brand
- Date
- 7 Sep 2026
- Category
- Women's nutraceuticals
- Source
- Media reports
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