Reliance Retail's Tira launches Concierge by Tira luxury beauty service
Reliance Retail's beauty vertical Tira introduced Concierge by Tira, an exclusive service designed to enhance the luxury beauty experience for its most esteemed customers. The premium offering provides bespoke services, seamless beauty discovery and highly personalized care, including direct access to a dedicated beauty advisor. Members also get personalized recommendations, exclusive pre-orders, real-time order tracking, priority complaint resolution, privileged access to limited-edition collections, early sale access, exclusive events and priority shipping. The service is available to customers who spend Rs 1 lakh or more in a year.
Launch details
- Format
- Exclusive concierge service for luxury beauty customers
- Eligibility
- Customers who spend Rs 1 lakh or more in a year
- Services
- Dedicated beauty advisor, personalised recommendations, exclusive pre-orders, real-time order tracking, priority complaint resolution
- Privileges
- Limited-edition collections, early access to sales, exclusive brand and Tira-hosted events, invitations to marquee experiences like Ajio Luxe Weekend
- Shipping
- Priority shipping
About Tira
Beauty retail brand opening skincare studios.
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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Tira
- Type
- New category
- Date
- 2 Apr 2025
- Category
- Luxury beauty retail
- Source
- Media reports
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