SNITCH launches UNDERPLAY men's innerwear range priced Rs 399 to Rs 1,099
SNITCH, a Bengaluru-based menswear brand, launched UNDERPLAY, a men's innerwear range of five styles. The collection includes Breeze, Ease Lite, Ease Pro, Fuzion and InFuzion, using stretch fabrics, quick-dry materials and stitchless designs. It is aimed at everyday basics and performance-oriented innerwear and is available through the brand's website.
Launch details
- Products
- Five styles: Breeze, Ease Lite, Ease Pro, Fuzion and InFuzion
- Price range
- Rs 399 to Rs 1,099
- Breeze
- Cotton-spandex style, pack of three for ₹999
- Ease Lite and Ease Pro
- Rs 399 per piece
- Fuzion
- Pack of three for Rs 1,099
- InFuzion
- Pack of two for Rs 799
- Channel
- Brand's website
Where
Also at Bengaluru
- Store opening
People behind it
- Siddharth DungarwalFounder
About SNITCH
Men's fashion and lifestyle brand.
More from SNITCH
Other recent launches
Frequently asked questions
What did SNITCH launch?
SNITCH, a Bengaluru-based menswear brand, launched UNDERPLAY, a men's innerwear range of five styles.
Where is it?
It is at Bengaluru.
When was it announced?
SNITCH announced it on 27 October 2026.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- SNITCH
- Type
- New category
- Date
- 27 Oct 2026
- Category
- Men's innerwear
- City
- Bengaluru
- Source
- Media reports
Your launch?
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