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Market entry ·

Solitario enters Maldives with Essence Retail, plans flagship at Marina CROSSROADS

Solitario, a sustainable luxury jewellery brand, has expanded into the Maldives, its eighth international market, through a partnership with Essence Retail. The lab-grown diamond collections will be rolled out across a network of luxury resorts using a shop-in-shop model, including Taj Exotica, Ozen Reserve Bolifushi and JW Marriott. Phase 1 covers key island destinations and culminates in a 1,200 sq. ft. flagship boutique at Marina CROSSROADS, which will anchor the Maldives operations. The move targets the high-value luxury tourism market and environmentally conscious consumers.

Launch details

Format
Shop-in-shop in luxury resorts, plus a flagship boutique
Size
1,200 sq. ft. flagship boutique at Marina CROSSROADS
Products
Lab-grown diamond collections
Partner
Essence Retail
Market
Maldives, the brand's eighth international market
Resort locations
Taj Exotica, Ozen Reserve Bolifushi, JW Marriott

What comes next

Phase 2 expansion includes 15+ additional shop-in-shop locations and a second flagship store.

People behind it

  • Ricky VasandaniFounder

About Solitario

Jewellery brand expanding internationally.

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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.

Key facts

Company
Solitario
Type
Market entry
Date
30 Mar 2026
Category
lab-grown diamond jewellery
Figure
15+ SIS and 2 EBOs
Source
Media reports

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