TAG Heuer opens first franchise boutique in India at DLF Mall of India
TAG Heuer opened its first franchise boutique in India at DLF Mall of India, in partnership with Kapoor Watch Company. The approximately 517 sq. ft. boutique on the ground floor showcases the brand's iconic collections, including Carrera, Monaco, Aquaracer, Formula 1 and Link, in a contemporary retail environment. It is aimed at a new generation of luxury consumers in India who value heritage and performance.
Launch details
- Format
- Franchise boutique
- Size
- Approximately 517 sq. ft.
- Products
- Carrera, Monaco, Aquaracer, Formula 1 and Link collections
- Partner
- Kapoor Watch Company
- Floor
- Ground Floor
- Store count
- First franchise boutique in India
Where
DLF Mall of India, Noida Mall
Also at DLF Mall of India
What comes next
Kapoor Watch Company looks forward to building on its partnership with TAG Heuer and expanding its presence across key markets in the years ahead.
People behind it
- Pushpa BectorSenior Executive Director & Business Head, DLF Retail
- Prateik KapoorDirector of Kapoor Watch Company
- Guillaume BoilotManaging Director MEIAT - TAG Heuer
About TAG Heuer
Luxury watch brand with boutiques and digital store.
More from TAG Heuer
Other recent launches
- Store opening
Frequently asked questions
What did TAG Heuer launch?
TAG Heuer opened its first franchise boutique in India at DLF Mall of India, in partnership with Kapoor Watch Company.
Where is it?
It is at DLF Mall of India, Noida (mall).
When was it announced?
TAG Heuer announced it on 10 April 2026.
What are TAG Heuer's plans after this launch?
Kapoor Watch Company looks forward to building on its partnership with TAG Heuer and expanding its presence across key markets in the years ahead.
Based on the company’s own announcement. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- TAG Heuer
- Type
- Store opening
- Date
- 10 Apr 2026
- Category
- Luxury watches
- Location
- DLF Mall of India
- City
- Noida
- Figure
- 517 sq. ft.
- Source
- Company announcement
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