Timex India launches Aston Martin watches in two lines, around 65 SKUs
Timex Group India launched Aston Martin watches in the Indian market across two product lines, a sportier Aramco Formula One range and a heritage-inspired line, comprising around 65 SKUs. The watches will be sold online through portals such as Myntra, Tata Cliq and Ajio Luxe, from Just Watches stores, and at leading premium retailers. Initially the watches will be imported under a global licence held by the parent company. The launch targets the bridge-to-luxury segment and young consumers as well as buyers of heritage-inspired designs.
Launch details
- Products
- Around 65 SKUs across two product lines - the sportier Aramco Formula One range and a heritage-inspired line
- Price range
- Aramco Formula One range priced between Rs 12,000 and Rs 25,000; heritage-inspired line between Rs 20,000 and Rs 60,000
- Channel
- Online at Myntra, Tata Cliq and Ajio Luxe, from Just Watches stores, JustWatches.com, and leading premium retailers including Just in Time, Shoppers Stop, The Collective, Kamal Watches, Zimson Watches, Swiss Time House and more
- Points of sale
- About 100-plus points of sale offline and three to four online portals, plus JustWatches.com
- Sourcing
- Initially imported; global licence held by parent company
- Revenue target
- USD 3 million in revenue from Aston Martin within two years; market share target around USD 6.5–7 million; minimum Rs 50 crore brand in India in two years
- Portfolio
- Bridge to luxury segment alongside Guess Collection, GC and Philipp Plein
What comes next
The company plans to see the response before bringing the supply chain to India.
People behind it
- Deepak ChhabraMD, Timex India
About Timex India
Watch brand selling licensed watches.
Other recent launches
Frequently asked questions
What did Timex India launch?
Timex Group India launched Aston Martin watches in the Indian market across two product lines, a sportier Aramco Formula One range and a heritage-inspired line, comprising around 65 SKUs.
When was it announced?
Timex India announced it on 9 December 2025.
What are Timex India's plans after this launch?
The company plans to see the response before bringing the supply chain to India.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Timex India
- Type
- Market entry
- Date
- 9 Dec 2025
- Category
- premium watches
- Figure
- Rs 12,000 and Rs 60,000
- Source
- Media reports
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