Yes Madam expands Sokora skincare and haircare range into retail channels
Yes Madam has expanded its Korean-inspired skincare and haircare brand Sokora into retail, making the range available on its app and website as well as on Amazon, Flipkart and Myntra. The retail portfolio includes products such as Korean Glow Day & Nite Cream, Korean Kera-Tress Shampoo & Conditioner, Korean Reset Glow Face Wash, SPF 50 sunscreen, 5-in-1 Face Serum and 3-in-1 Hair Serum. The expansion follows the response to Sokora's professional range, used in Yes Madam services, which generated customer enquiries for at-home use. Sokora is inspired by Korean beauty trends but formulated for Indian consumers, taking into account local skin types and weather conditions.
Launch details
- Channel
- Yes Madam app and website, Amazon, Flipkart and Myntra
- Products
- Korean Glow Day & Nite Cream, Korean Kera-Tress Shampoo & Conditioner, Korean Reset Glow Face Wash, SPF 50 sunscreen, 5-in-1 Face Serum and 3-in-1 Hair Serum, among other products
- Product features
- Includes travel-friendly products, with some offerings combining multiple functions across skincare and haircare needs
- Formulation
- Developed with Korean beauty trends as inspiration but formulated for Indian consumers, taking into account local skin types and weather conditions
- Company reach
- Operates across more than 55 cities in India
- Founded
- 2016
What comes next
Yes Madam aims to strengthen its presence across both beauty services and products, while continuing to develop offerings based on consumer demand.
People behind it
- Aditya Aryaco-founder and CEO, Yes Madam
About Yes Madam
Funding on record
Series A · ₹50 crore
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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Yes Madam
- Type
- New category
- Date
- 1 Oct 2026
- Category
- Skincare and haircare
- Source
- Media reports
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