FieldAssist names Ashley DSouza Chief AI Acceleration Officer
Ashley DSouza has been appointed Chief AI Acceleration Officer at FieldAssist, an AI-native route-to-market platform for consumer goods enterprises. Based in the Product division under Co-founder and Chief Product Officer Nikhil Aggarwal, he will lead the architecture and global rollout of FieldAssist's next-generation AI-native platform, focused on measurable business metrics and enterprise ROI. The newly established executive role centers on scaling FieldAssist's proprietary Context Graphs and enterprise-grade agentic AI workflows across global supply chains. The appointment signals a step in FieldAssist's roadmap toward an autonomous CPG Operating System.
The appointment
- Reports to
- Nikhil Aggarwal, Co-founder and Chief Product Officer
- Announced
- 20 October 2026
Key details
- Role type
- Newly established executive role
- Division
- Product
- Focus areas
- Proprietary Context Graphs and enterprise-grade agentic AI workflows across global supply chains
- Strategic priorities
- Architecting the next global AI product; advancing agentic AI workflows with guardrails; tying product innovation to quantifiable outcomes
- Education
- IIM Ahmedabad alumnus
- Experience
- Over twenty years in consumer goods and digital commerce
Career so far
- Chief AI Acceleration OfficerFieldAssist · from Oct 2026
- Chief Digital OfficerHindustan Coca-Cola Beverages (HCCB)
- Marketing lead for Amazon Business India; sales and marketing for Amazon DistributionAmazon
- Vice President of BusinessSwiggy
- Led Eastern India business and regional P&L for Bangladesh, Nepal, Sri Lanka and the MaldivesColgate-Palmolive
- Headed customer marketing, shopper insight and trade planningHindustan Unilever
DSouza has over twenty years at the intersection of consumer goods and digital commerce, with experience as both an enterprise digital buyer and a product strategist. He is an IIM Ahmedabad alumnus.
About FieldAssist
Retail technology platform serving consumer goods brands.
Other recent people moves
Frequently asked questions
Who is the new Chief AI Acceleration Officer at FieldAssist?
Ashley DSouza was appointed Chief AI Acceleration Officer at FieldAssist; the move was announced on 20 October 2026.
What did Ashley DSouza do before joining FieldAssist?
According to the announcement, Ashley DSouza has worked as Chief Digital Officer at Hindustan Coca-Cola Beverages (HCCB); Marketing lead for Amazon Business India; sales and marketing for Amazon Distribution at Amazon; Vice President of Business at Swiggy; Led Eastern India business and regional P&L for Bangladesh, Nepal, Sri Lanka and the Maldives at Colgate-Palmolive.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- FieldAssist
- Person
- Ashley DSouza
- New role
- Chief AI Acceleration Officer
- Type
- Appointed
- Date
- 20 Oct 2026
- Source
- Media reports
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