PURE Home + Living appoints Sukhleen Aneja as Chief Executive Officer
Sukhleen Aneja has been appointed Chief Executive Officer of PURE Home + Living, the home décor and lifestyle brand. She will lead overall business strategy, focusing on accelerating omnichannel capabilities, expanding retail presence, strengthening product and design direction, and enhancing customer experience. The appointment comes as the company sharpens its focus on retail expansion, omnichannel growth, and its position in India's premium home and living market.
The appointment
- Announced
- 12 May 2026
Key details
- Experience
- Over two decades; 23-year career
- Most recent role
- Senior Vice President at Nykaa
- Key achievement
- Played a key role in scaling Kay Beauty and driving its international expansion, including its UK debut in 2025
- Prior companies
- Hindustan Lever's Lakmé, Reckitt Benckiser, L'Oréal
- Focus areas
- Omnichannel capabilities, retail presence, product and design direction, customer experience
Career so far
- Chief Executive OfficerPURE Home + Living · from May 2026
- Senior Vice PresidentNykaa
Aneja brings over two decades of experience across leading consumer and beauty companies, spanning brand building, retail strategy, and consumer marketing. Over her 23-year career she has worked with companies including Hindustan Lever's Lakmé, Reckitt Benckiser, and L'Oréal.
About PURE Home + Living
Home and living brand.
Other recent people moves
Frequently asked questions
Who is the new Chief Executive Officer at PURE Home + Living?
Sukhleen Aneja was appointed Chief Executive Officer at PURE Home + Living; the move was announced on 12 May 2026.
What did Sukhleen Aneja do before joining PURE Home + Living?
According to the announcement, Sukhleen Aneja has worked as Senior Vice President at Nykaa.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- PURE Home + Living
- Person
- Sukhleen Aneja
- New role
- Chief Executive Officer
- Type
- Appointed
- Date
- 12 May 2026
- Source
- Media reports
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