Satya Paul appoints Aseem Kapoor as creative director
Satya Paul has appointed Aseem Kapoor as its creative director. Kapoor will lead the creative vision for the brand across collections, campaigns, and brand storytelling. The appointment signals a forward-looking shift for the brand, focused on expressive storytelling, modern relevance, and emotional resonance. It also reflects Satya Paul's intent to expand into new categories and lifestyle extensions with renewed youthful energy.
The appointment
- Announced
- 30 March 2026
Key details
- Role
- Creative director
- Company
- Satya Paul
- Focus
- Collections, campaigns, and brand storytelling
- Brand direction
- Expressive storytelling, modern relevance, emotional resonance
- Expansion
- New categories and lifestyle extensions
Background
Kapoor is known for his narrative-driven approach and layered design sensibility, and brings a renewed vision that reinterprets Satya Paul's iconic design language for a contemporary audience.
About Satya Paul
Designer fashion and ethnic wear brand.
Other recent people moves
Frequently asked questions
Who is the new creative director at Satya Paul?
Aseem Kapoor was appointed creative director at Satya Paul; the move was announced on 30 March 2026.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Satya Paul
- Person
- Aseem Kapoor
- New role
- creative director
- Type
- Appointed
- Date
- 30 Mar 2026
- Source
- Media reports
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