Sirona appoints Nidhi Vohra as chief business officer
Sirona has appointed Nidhi Vohra as chief business officer as the women's wellness brand looks to expand across categories and consumer segments. Vohra will oversee business strategy, brand building, category expansion and P&L, working with the founding team on growth plans. The company plans to strengthen its presence among Gen Z consumers and expand into additional women's wellness and life-stage categories, including perimenopause and menopause.
The appointment
- Announced
- 1 September 2026
Key details
- Founded
- 2015
- Founders
- Deep Bajaj and Mohit Bajaj
- Categories
- Menstrual care, intimate hygiene, toilet hygiene, personal care and women's wellness
Career so far
- Chief business officerSirona · from Sep 2026
- Role not statedDabur India
- Role not statedColorbar Cosmetics
- Role not statedBigBasket
- Role not statedVega Industries
- Role not statedAvon Beauty Products
- Role not statedAditya Birla Fashion and Retail
Vohra brings over two decades of experience across beauty, personal care, skincare, colour cosmetics and FMCG. She was involved in setting up Aditya Birla Fashion and Retail's personal care business and launching W Beauty.
Other recent people moves
Frequently asked questions
Who is the new Chief business officer at Sirona?
Nidhi Vohra was appointed Chief business officer at Sirona; the move was announced on 1 September 2026.
What did Nidhi Vohra do before joining Sirona?
According to the announcement, Nidhi Vohra has worked as a senior role at Dabur India; a senior role at Colorbar Cosmetics; a senior role at BigBasket; a senior role at Vega Industries.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Sirona
- Person
- Nidhi Vohra
- New role
- Chief business officer
- Type
- Appointed
- Date
- 1 Sep 2026
- Source
- Media reports
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