New retail brands and store launches in India: August 2026

August 2026 in numbers

We tracked 44 launches in total in August 2026, spread across 44 companies. The month split into five kinds of activity: 10 market entries, 10 new categories, 8 new brands, 8 product launches and 8 store openings. No single type dominated, which tells you launches came from both new entrants and existing companies widening what they sell.

Who is entering India, and with whom?

Market entry was the busiest single bucket. Fabletics is launching in India in partnership with Reliance Brands Limited. MAMONDE launched in India exclusively with Nykaa on 15 August 2026. Dilmah is bringing a premium tea collection called Thambapanni to the Indian market. No Secrets entered the Indian market, with Rannvijay Singha joining as a shareholder. Botenz entered India with a range of nut powders. Monika Alcobev became the exclusive India distribution and marketing partner for Rémy Cointreau. The pattern: brands that do not build their own stores or supply chain first are pairing with an existing retail or distribution partner.

Which categories saw the most new activity?

Jewellery, beauty and personal care, food and consumer appliances recur through the month. In jewellery, Ankit Gems entered jewellery retail with natural diamond brand Eyora Jewels, planning stores across 10 cities; Kirtilals launched the Sindooram bridal collection at its Somajiguda store in Hyderabad; Thangamayil Jewellery opened two new stores in Chennai; and Boby Chemmanur International Jewellers opened a showroom in Pala, Kottayam. In beauty and grooming, Bhuvan Bam launched fragrance brand Sarkar, Dr Blossom Kochhar launched ERTH, and Recode Studios opened seven premium kiosks across six cities. In food and beverages, Emami Agrotech launched WeMe, Wipro Consumer Care launched Snuggles as its first pet food brand, and Sazerac expanded its Indian whiskey portfolio. Appliances also moved: Intex expanded into fans, water heaters and kitchen appliances, Xiaomi brought its Mijia sub-brand to India, and Nippo entered air purification with Airvue.

Are companies opening stores or going digital-first?

Both. Croma launched its digital-first neighbourhood format Edge and opened its first store in Mumbai. Livspace expanded into furniture, appliances and home decor, selling via its experience centres. Apparel Group opened its first Ben Sherman store in India and plans an eight-store rollout. Sabyasachi Mukherjee opened a new flagship store in New Delhi. The Organic World opened two stores in Bengaluru. On the digital side, VERO MODA India launched its first mobile shopping app, super.money launched the splitStore in-app marketplace, and SanRaj Group entered consumer retail with digital-first fashion platform 31 Labels. Flipkart Minutes expanded to over 90 micro-fulfilment centres across Tamil Nadu, and ONDC said its DigiDukaan B2B procurement network will launch in Mumbai by September.

Notable launches

• Croma Edge (6 Aug): a digital-first neighbourhood store format, with its first store in Mumbai.
• Fabletics (13 Aug): India launch in partnership with Reliance Brands Limited.
• MAMONDE (17 Aug): launched in India exclusively with Nykaa on 15 August 2026.
• Eyora Jewels (13 Aug): Ankit Gems entered jewellery retail with a natural diamond brand and plans stores across 10 cities.
• ZILO (11 Aug): a Mall-to-Home model with a free home trial where customers pay only for kept items.
• Snuggles (26 Aug): Wipro Consumer Care's first pet food brand, starting with dry dog food.

What it means for retail operators

Three things stand out for founders and operators. First, partnership is the default route into India this month: Fabletics with Reliance Brands, MAMONDE with Nykaa, and Monika Alcobev for Rémy Cointreau. If you are bringing a brand in, the partner question comes before the store question. Second, existing companies are widening categories rather than launching new companies: Intex into appliances, Wipro Consumer Care into pet food, Livspace into furniture and decor, Surya Roshni into corporate gifting. Third, store formats are being tested, not just stores: Croma's Edge, ZILO's pay-for-kept-items trial, and Recode Studios' kiosks. Operators should watch which of these formats repeat before committing capital.

All 44 launches in August 2026

• 1 Aug: Hair Drama Co. launched its handcrafted hair accessories at Nordstrom in the U.S.
• 3 Aug: Astrotalk Store launched a dedicated gemstones platform and claims Rs 1 Cr daily GMV.
• 3 Aug: Bhuvan Bam launched premium fragrance brand Sarkar with four unisex perfumes.
• 4 Aug: Meevaa Foods expanded its ready-to-cook vegetarian snacks to Mumbai and Bengaluru.
• 4 Aug: Cycle Pure Agarbathi unveiled a new festive product portfolio in Chennai.
• 4 Aug: TUMI unveiled AXIS, a new collection of backpacks and small bags, for Fall/Winter 2026.
• 5 Aug: Intex expanded its home appliances portfolio into fans, water heaters and kitchen appliances.
• 6 Aug: Croma launched its digital-first neighbourhood format Edge and opened its first store in Mumbai.
• 6 Aug: Recode Studios opened seven premium kiosks across six cities to expand its offline presence.
• 6 Aug: Emami Agrotech launched WeMe, a digital-first snacking brand, with three initial categories.
• 6 Aug: Yardley London entered the premium air care segment with Floralis under Wipro Consumer Care.
• 7 Aug: super.money launched splitStore, an in-app marketplace for shopping across brands with zero-interest instalments.
• 7 Aug: Xiaomi introduced its Mijia sub-brand in India to expand its home appliance portfolio.
• 7 Aug: VERO MODA India launched its first mobile shopping app on iOS and Android.
• 10 Aug: Monika Alcobev became the exclusive India distribution and marketing partner for Rémy Cointreau.
• 10 Aug: Peter England launched VYBE, a contemporary menswear sub-brand aimed at Gen Z.
• 11 Aug: ZILO launched a Mall-to-Home model with a free home trial where customers pay only for kept items.
• 11 Aug: Flipkart Minutes expanded to over 90 micro-fulfilment centres across Tamil Nadu.
• 11 Aug: ONDC will launch its DigiDukaan B2B procurement network in Mumbai by September.
• 13 Aug: Ankit Gems entered jewellery retail with natural diamond brand Eyora Jewels, planning stores across 10 cities.
• 13 Aug: Fabletics is launching in India in partnership with Reliance Brands Limited.
• 17 Aug: Myntra will launch Virat Kohli's one8 collection with an 18-hour drop.
• 17 Aug: MAMONDE launched in India exclusively with Nykaa on 15 August 2026.
• 17 Aug: Kirtilals launched Sindooram, a bridal jewellery collection, at its Somajiguda store in Hyderabad.
• 18 Aug: Sazerac expanded its Indian whiskey portfolio with American Wolf and Southern Comfort.
• 18 Aug: Bangalore Watch Company introduced Forty-Seven, its first-ever pocket watch.
• 19 Aug: Nippo entered India's air purification market with its Airvue range of smart air purifiers.
• 20 Aug: Surya Roshni has entered the corporate gifting business.
• 20 Aug: Boby Chemmanur International Jewellers opened a new showroom in Pala, Kottayam.
• 21 Aug: Fashion designer Sabyasachi Mukherjee opened a new flagship store in New Delhi.
• 21 Aug: Dilmah is launching a premium tea collection called Thambapanni for the Indian market.
• 24 Aug: Kunal Rawal launched a contemporary Indian menswear collection on Tata CLiQ Luxury.
• 24 Aug: Thangamayil Jewellery opened two new stores in Mogappair West and Purasaiwakkam in Chennai.
• 25 Aug: Swiggy Dineout launched Order-in-Cinemas with Cinepolis and Asian Cinemas for food ordering at cinemas.
• 25 Aug: Livspace expanded into furniture, appliances and home decor, selling via its experience centres.
• 25 Aug: Apparel Group opened its first Ben Sherman store in India and plans an eight-store rollout.
• 26 Aug: Wipro Consumer Care launched Snuggles, its first pet food brand, starting with dry dog food.
• 26 Aug: Clean hydration brand No Secrets entered the Indian market, with Rannvijay Singha joining as a shareholder.
• 26 Aug: Medusa Beverages announced its entry into New Zealand as part of its international expansion.
• 27 Aug: Botenz entered India with a range of nut powders.
• 27 Aug: SanRaj Group entered consumer retail with digital-first fashion platform 31 Labels.
• 31 Aug: Lava entered the UK smartphone market with its AGNI 4N handset.
• 31 Aug: Dr Blossom Kochhar launched ERTH, a professional men's grooming brand using essential oils and botanicals.
• 31 Aug: The Organic World opened two stores in Bengaluru.

Every entry is from our launches tracker, which records only events a published report states as new and checks every name and figure against that report.