New retail brands and store launches in India: September 2026

September 2026 in numbers

We tracked 47 launches in total in September 2026, each from a different company, so 47 companies appear in the month's list. The split by type was: 11 store openings, 10 new categories, 9 product launches, 9 new brands and 8 market entries.

No single type dominates. Physical retail openings were the largest single group, but new categories and new brands together accounted for 19 of the 47 launches.

Which categories drew the most launches?

Jewellery was the clearest cluster. Manish Malhotra launched The M Collection fine jewellery, sold exclusively online on Tata CLiQ Luxury. Kushals forayed into silver jewellery with Anera. Libas entered jewellery, selling on its website, app and marketplaces. BlueStone opened a flagship on Park Street in Kolkata, and Harit Zaveri Jewellers opened a flagship at Parle Point in Surat.

Food and beverage was the other busy group. Reliance entered ice cream with products priced from 10 cents. SORRY SUGAR is preparing zero-added-sugar gelatos. Lahori Zeera launched a zero-sugar diet variant. Ochre Spirits entered cocktail mixers with a D2C launch. el Jimador Tequila re-entered India with Silver and Reposado variants. Paras Dairy entered cream cheese with its Galacia brand, planning trials in three cities.

Are quick delivery and app-led retail spreading?

Several launches put speed at the centre. Quickeee launched a 60-minute fashion delivery service in Mumbai. Pinit launched an app-led quick-commerce saree platform delivering curated collections within 45 minutes. Amazon launched its Amazon Now fast delivery service in Amritsar and Jaipur. Handpickd expanded beyond fresh produce into everyday kitchen staples.

Store networks also kept growing. V2 Retail opened 24 stores in August, taking its total past 415. Third Wave Coffee opened its 250th café in Lucknow. Pepe Jeans London opened three upgraded stores in Bengaluru. PVR INOX opened its first SMART Cinema in Bihar, starting in Muzaffarpur.

Notable launches

• Lindt & Sprüngli opened its first India retail store, in Aerocity, New Delhi, on 11 Sep.
• Eddie Bauer entered India through Outdoor Goats, with offline retail expansion planned in 2027.
• Bangalore Watch Company debuted at Geneva Watch Days 2026, the first Indian independent watch brand to participate.
• Evenflow Brands signed a licensing deal with Authentic Brands Group to make and sell Reebok products in India.
• Tira opened a standalone FACEGYM studio in Mumbai and plans a multi-city rollout.
• McCain Foods opened its first Signature Café in India to showcase its portfolio through food-service formats.

What it means for retail operators

First stores and first markets were a recurring theme: Lindt & Sprüngli, Eddie Bauer and McCain Foods all used September to open a first India format. For operators, that means more competition for premium mall and high-street space, and more food-service formats sitting next to pure retail.

Category extension was equally common. Libas moved from apparel into jewellery, Symphony from audio into air conditioners, fans and air purifiers, and Kushals from its base into silver jewellery. Established brands are testing adjacent categories rather than only adding stores.

Celebrity-linked launches were visible too: Huma Qureshi and Dressfolk launched the handwoven saree brand Freefall, Ranbir Kapoor entered FMCG with shower-care brand Flux Theory, and Aditi Rao Hydari fronted VERO MODA's Autumn/Winter 2026 campaign. Operators planning festive-season ranges should expect crowded shelves in jewellery, better-for-you food and drinks, and quick-delivery fashion.

All 47 launches in September 2026

• 1 Sep: Manish Malhotra launched The M Collection fine jewellery, sold exclusively online on Tata CLiQ Luxury.
• 2 Sep: Swiss Military launched its Alpine Club hard-luggage brand with 36 SKUs.
• 2 Sep: Quickeee launched a 60-minute fashion delivery service in Mumbai.
• 2 Sep: Amway India launched Nutrilite Ayurveda with three formulations.
• 2 Sep: Reliance entered India's ice cream market with products priced from 10 cents.
• 2 Sep: Bangalore Watch Company debuted at Geneva Watch Days 2026, the first Indian independent watch brand to participate.
• 3 Sep: Fable Street opened its first Bengaluru store, bringing Pink Fort into physical retail.
• 3 Sep: NEXT opened its first Mumbai store at Infiniti Mall in Malad.
• 4 Sep: Eddie Bauer entered India through Outdoor Goats, with offline retail expansion planned in 2027.
• 7 Sep: Evenflow Brands signed a licensing deal with Authentic Brands Group to make and sell Reebok products in India.
• 7 Sep: Pee Safe is launching a women's nutraceutical brand called Within.
• 8 Sep: SORRY SUGAR is preparing to enter the dessert category with zero-added-sugar gelatos.
• 9 Sep: Kati Patang entered Madhya Pradesh, expanding its premium beer footprint.
• 9 Sep: Symphony announced its foray into air conditioners, BLDC fans and air purifiers.
• 9 Sep: Ember launched SuperPan, an uncoated non-stick cookware made with its TitaniumSteel material.
• 10 Sep: V2 Retail opened 24 stores in August, taking its total store count past 415.
• 10 Sep: Ochre Spirits entered the cocktail mixer market with a D2C launch.
• 10 Sep: Lahori Zeera launched a zero-sugar diet variant of its drink.
• 11 Sep: Lindt & Sprüngli opened its first India retail store, in Aerocity, New Delhi.
• 11 Sep: PVR INOX opened its first SMART Cinema in Bihar, starting in Muzaffarpur.
• 15 Sep: Handpickd expanded its offering beyond fresh produce into everyday kitchen staples.
• 15 Sep: Vijay Deverakonda co-launched Unhype, a functional skincare brand for young Indians.
• 16 Sep: Kushals forayed into silver jewellery with the launch of Anera.
• 16 Sep: EBG Group entered the toys and play segment with Adhira & Appa.
• 16 Sep: VVM Restaurant Consultants entered the biryani segment with Birian.
• 16 Sep: Ai+ Smartphone launched the Ai+ Assistance App for service support.
• 17 Sep: Puresta launched EVERQ, an AI-powered skin-health platform with an AI Care Expert.
• 17 Sep: Huma Qureshi and Dressfolk launched the handwoven saree brand Freefall.
• 18 Sep: el Jimador Tequila re-enters India with Silver and Reposado variants.
• 21 Sep: Tommy Hilfiger launched an India e-commerce website for its brand.
• 21 Sep: Ubalance Naturals unveiled a rebrand as 'The Forest Within'.
• 21 Sep: Modi Illva added three new variants to its Artic Vodka portfolio.
• 21 Sep: Pinit launched an app-led quick-commerce saree platform delivering curated collections to homes within 45 minutes.
• 21 Sep: VERO MODA unveiled Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign and launched a festive line.
• 24 Sep: Libas entered the jewellery category, selling the range on its website, app and marketplaces.
• 25 Sep: Amazon launched its Amazon Now fast delivery service in Amritsar and Jaipur.
• 26 Sep: Third Wave Coffee opened its 250th café in Lucknow.
• 26 Sep: Pepe Jeans London opened three upgraded stores in Bengaluru.
• 28 Sep: GOPIZZA rebranded as GTGO and expanded into a multi-brand Korean food platform.
• 28 Sep: Tira opened a standalone FACEGYM studio in Mumbai and plans a multi-city rollout.
• 28 Sep: Ranbir Kapoor entered FMCG with the launch of shower-care brand Flux Theory.
• 28 Sep: Radico Khaitan expanded its Global Travel Retail presence to four major UK airports.
• 29 Sep: Adie Broswon Group launched Kingpin Whisky in North India in the IMFL segment.
• 29 Sep: BlueStone opened a flagship jewellery store on Park Street in Kolkata.
• 29 Sep: Harit Zaveri Jewellers opened a new flagship store at Parle Point in Surat, inaugurated by Vicky Kaushal.
• 30 Sep: McCain Foods opened its first Signature Café in India to showcase its portfolio via food-service formats.
• 30 Sep: Paras Dairy entered the cream cheese category with its Galacia brand, planning trials in three cities.

Every entry is from our launches tracker, which records only events a published report states as new and checks every name and figure against that report.