12 Flags Group
12 Flags is an investment platform that invests patient capital behind promising consumer businesses. It focuses on early growth businesses in India across consumer brands, retail, healthcare, and consumer-tech companies, aiming to be the best partner for the next generation of consumer businesses.
Our funding tracker holds 3 rounds with 12 Flags Group, leading 3, across 3 companies; the latest is KNOT (Not disclosed, $5 million, December 2025). Its website lists 9 portfolio companies.
What 12 Flags Group invests in
- consumer brands
- retail
- healthcare
- consumer-tech
Stages: early growth.
Partners and leadership
- Akshit KhanijoAssistant Vice President
- Rajat AgarwalPartner & Managing Director
- Rakesh Kapoorformer CEO, Reckitt
- Shubhangi AgrawalAssistant Vice President
Portfolio
- Beyond Snack
- Blue Tokai
- Codeyoung
- FES Café
- Hair Originals
- Indē Wild
- KNOT
- Sumo Save
- Wippi
Rounds in our tracker
| Date | Company | Round | Amount | Role |
|---|---|---|---|---|
| 10 Dec 2025 | KNOT |
Not disclosed | $5 million | Lead |
| 12 Nov 2025 | FES Cafe |
Pre-Series A | $1 million | Lead |
| 9 Jan 2025 | Beyond Snack | Series A | $8.3 million | Lead |
Deals by category and stage
Categories
- Quick Commerce
- Fashion & Apparel
- Restaurants & QSR
Stages
- Not disclosed
- Pre-Series A
- Series A
Frequently asked questions
What is 12 Flags Group?
12 Flags is an investment platform that invests patient capital behind promising consumer businesses. It focuses on early growth businesses in India across consumer brands, retail, healthcare, and consumer-tech companies, aiming to be the best partner for the next generation of consumer businesses.
Which brands has 12 Flags Group invested in?
Including KNOT, FES Cafe, Beyond Snack, Blue Tokai, Codeyoung, FES Café, Hair Originals, Indē Wild, Sumo Save, Wippi.
What does 12 Flags Group invest in?
consumer brands, retail, healthcare, consumer-tech, at early growth stage, as stated on its website.
Who are the partners at 12 Flags Group?
Akshit Khanijo, Assistant Vice President; Rajat Agarwal, Partner & Managing Director; Rakesh Kapoor, former CEO, Reckitt; Shubhangi Agrawal, Assistant Vice President.
What is 12 Flags Group's latest investment?
KNOT, Not disclosed of $5 million, announced in December 2025.
Are you 12 Flags Group?
Send portfolio announcements or correct a detail, and we will update this page and the funding tracker.
Send an announcement