Free AI visibility check for Indian brands
Shoppers, journalists and investors now ask AI assistants about brands before they search. Find out what an AI assistant says about yours, whether it names you among the best in your category, whether AI crawlers can read your website, and what the public record that AI models rely on holds about you. It takes about a minute.
Check your brand
What we check
- Does AI know you? We ask an AI assistant “What is your brand?” and compare its answer with the public record: founding year, headquarters and founders. Wrong facts in AI answers spread fast and are hard to spot.
- Does AI recommend you? We ask for the best brands in your category in India, and the fastest-growing, without naming you, and see whether you and your competitors make the list.
- Can AI read your website? We read your robots.txt to see which AI crawlers you let in, and check your homepage for structured data, a description and text that loads without JavaScript.
- What does the public record say? We look for your brand on Wikidata and Wikipedia, which many AI models use to check facts, and in our own directory of Indian brands.
How the score works
- Each of the four parts is worth 25 points, for a score out of 100. Above 75 is strong; below 50 means AI tools are likely to miss you or get you wrong.
- Blocking AI training crawlers is a fair choice and costs no points. Blocking the crawlers that fetch pages for live answers (ChatGPT search, Perplexity, Bing, Google) does.
- The report ends with what to fix first, in plain English, ordered by how much it should help.
- The AI part is a snapshot of one model’s answer from its own knowledge. Other assistants answer differently, and answers change as models are updated, so check again every few months.
Why this matters for brands
When someone asks an AI assistant which brand to buy, there are no ten blue links: there is one answer, and it names a handful of brands. Those answers draw on what the open web says about you: news coverage, comparison articles and reviews, Wikipedia and Wikidata, and your own website, if AI crawlers can read it. A brand that is missing from those sources, or described wrongly in them, is missing from the answer.
The fixes are rarely technical tricks. They are the basics done well: a website machines can read, accurate facts in the open databases AI models trust, and earned coverage that puts you alongside the leaders in your category.
Common questions
Is the AI visibility check free?
Yes. We ask for your name and work email so we know who uses it and can reply. We never share your details and never give them to an AI model; only the brand’s name, website, category and the competitors you name are used in the check.
Which AI assistant do you ask?
The free check asks one large language model, DeepSeek, from its own knowledge and without web search. ChatGPT, Gemini, Perplexity and Google’s AI Overviews draw on similar public sources but answer differently, so treat the result as a snapshot. Our full audit covers those assistants too.
Why does my robots.txt matter?
AI search tools send crawlers such as OAI-SearchBot (ChatGPT), PerplexityBot, Bingbot and Googlebot to read pages for live answers. If robots.txt blocks them, those tools cannot read your site. Blocking crawlers that only collect training data, such as GPTBot or Google-Extended, is a separate choice and does not lower your score.
How do I get AI assistants to describe my brand correctly?
Put the basic facts in the places models read: a clear About page that loads without JavaScript, Organization structured data, an accurate Wikidata entry, and coverage in reputable publications. Claiming your profile on WiseRetail lets you send corrections and announcements to our editors.
Can I pay to improve my score or my coverage?
No one can buy coverage on WiseRetail, and paid work never changes a story. Our brand team does offer a paid, full AI visibility audit and help with communications; that work is separate from the newsroom.