Curefoods expands into fried chicken, premium ice cream and budget coffee ahead of IPO
Curefoods, led by founder and CEO Ankit Nagori, is expanding into fried chicken through its in-house brand PHAT, premium ice cream through PapaCream under pan-India franchise rights, and budget coffee within its Krispy Kreme kiosks. PHAT targets 15–25-year-olds with digital-first marketing, Korean flavour influences and pricing slightly below established chains, while PapaCream focuses on indulgent sundae formats and is already live in over 50 cloud kitchens. The move comes as the company, which has received SEBI approval, prepares to list in the second quarter of the next financial year and shifts from a delivery-first cloud kitchen operator to a broader multi-brand food platform with a stronger offline presence.
Launch details
- New categories
- Fried chicken (PHAT), premium ice cream (PapaCream) and budget coffee
- PHAT target audience
- 15–25-year-olds
- PHAT positioning
- Digital-first marketing, Korean flavour influences, pricing slightly below established chains
- PHAT ambition
- 5 per cent of the organised chicken market and a ₹500 crore brand
- PapaCream footprint
- Live in over 50 cloud kitchens, expected to scale to 100–150 locations by year-end
- PapaCream targets
- ₹50 crore run rate next year and ₹100 crore thereafter
- Coffee pricing
- Starting at ₹69, with ₹99 combo offers in office clusters
- Coffee share of kiosk sales
- Roughly 15 per cent
Where
Also at Delhi
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What comes next
Curefoods plans to scale PapaCream to 100–150 locations by year-end, expand Krispy Kreme to Chandigarh, Pune and Mumbai, grow Sharief Bhai Biryani into southern markets including tier-2 cities, and raise the share of revenue from direct channels to 50 per cent by FY28.
People behind it
- Ankit Nagorifounder and CEO
About Curefoods
Multi-brand cloud kitchen and QSR operator.
More from Curefoods
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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Curefoods
- Type
- New category
- Date
- 5 Mar 2026
- Category
- Multi-brand food and QSR
- City
- Delhi
- Source
- Media reports
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