Libas enters fragrance segment with launch of Chase and Fling perfumes
Libas, a fast fashion brand, has entered the fragrance segment with the launch of two perfumes, Chase and Fling, expanding beyond apparel into lifestyle categories. The fragrances will be sold across Libas' omnichannel network, including large format stores, exclusive branded outlets, leading online marketplaces and the brand's D2C website. The company aims for wide accessibility while maintaining brand consistency across channels, with large format stores driving scale and visibility and exclusive outlets focusing on in-store fragrance trials.
Launch details
- Products
- Two perfumes—Chase and Fling
- Channel
- Omnichannel network: large format stores (LFS), exclusive branded outlets (EBOs), leading online marketplaces and the brand's D2C website
- Pricing policy
- 'One Brand, One Price' policy maintaining price parity across all channels
- Initial revenue contribution
- Around 1-1.5 per cent of overall turnover in the initial phase
- Long-term portfolio target
- Non-apparel portfolio contributing 15-20 per cent of total revenue over the next few years
Where
Also at Delhi
What comes next
Over the next few years, Libas aims to build a non-apparel portfolio contributing 15-20 per cent of total revenue, with fragrances playing a key role, supported by deeper assortment, dedicated retail space and focused in-store training.
People behind it
- Sidhant KeshwaniFounder and CEO, Libas
About Libas
Indian fashion brand.
More from Libas
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Frequently asked questions
What did Libas launch?
Libas, a fast fashion brand, has entered the fragrance segment with the launch of two perfumes, Chase and Fling, expanding beyond apparel into lifestyle categories.
Where is it?
It is at Delhi.
When was it announced?
Libas announced it on 12 February 2026.
What are Libas's plans after this launch?
Over the next few years, Libas aims to build a non-apparel portfolio contributing 15-20 per cent of total revenue, with fragrances playing a key role, supported by deeper assortment, dedicated retail space and focused in-store training.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Libas
- Type
- New category
- Date
- 12 Feb 2026
- Category
- Fragrances and perfumes
- City
- Delhi
- Source
- Media reports
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