My Barrel & Beyond launches Emberstone Irish Whiskey in India
My Barrel & Beyond, a premium spirits importer and distributor headquartered in Gurugram, has launched Emberstone Irish Whiskey in India to tap the country's growing premium whisky market. The triple-distilled, non-chill filtered whiskey is matured in ex-bourbon casks and finished in Oloroso sherry and Banyuls wine barrels, produced in small batches. It is initially available in Delhi, Haryana and Uttar Pradesh and is aimed at consumers seeking premium international spirits.
Launch details
- Format
- 700 ml bottle
- ABV
- 40 per cent
- Price range
- Rs 2,500 to Rs 3,350 per 700 ml bottle, depending on the state
- Products
- Triple-distilled, non-chill filtered Irish whiskey matured in ex-bourbon casks, finished in Oloroso sherry and Banyuls wine barrels, produced in small batches
- Initial markets
- Delhi, Haryana and Uttar Pradesh
- Distribution
- Through sister company My Wines & Spirits across HORECA, retail and premium liquor channels
What comes next
Emberstone will be rolled out to Rajasthan, Himachal Pradesh, Goa, Maharashtra and Karnataka later this year as part of a phased expansion strategy.
People behind it
- Mayank Yadavfounder of My Barrel & Beyond
About My Barrel & Beyond
Whiskey brand launching Irish whiskey in India.
Other recent launches
Frequently asked questions
What did My Barrel & Beyond launch?
My Barrel & Beyond, a premium spirits importer and distributor headquartered in Gurugram, has launched Emberstone Irish Whiskey in India to tap the country's growing premium whisky market.
When was it announced?
My Barrel & Beyond announced it on 8 July 2026.
What are My Barrel & Beyond's plans after this launch?
Emberstone will be rolled out to Rajasthan, Himachal Pradesh, Goa, Maharashtra and Karnataka later this year as part of a phased expansion strategy.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- My Barrel & Beyond
- Type
- Product launch
- Date
- 8 Jul 2026
- Category
- Irish whiskey
- Source
- Media reports
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