Friday, November 13, 2026 Tracking Indian retail every day
Product launch ·

Cycle Pure Agarbathi launches festive Bamboo-less Solid Dhoop and Sambrani cups

Cycle Pure Agarbathi unveiled a festive range of Bamboo-less Solid Dhoop and Medini Judwaa Premium Cup Sambrani ahead of the 2026 festive season. The Bamboo-less Solid Dhoop comes in three variants — Dasara, Yagna and Woods — while the Medini Judwaa Cup Sambrani pack contains two fragrances, Rose and Jasmine. The launch was announced at a media interaction by Mr. Amarnath Datta, Chief Sales and Marketing Officer, and Mr. Dwaipayan Das, Associate Vice-President, Marketing, who noted growing demand for premium fragrance offerings during the festive season in Bihar. The products are aimed at consumers shifting towards premium pooja products, authentic fragrances and environmentally conscious choices.

Launch details

Products
Bamboo-less Solid Dhoop and Medini Judwaa Premium Cup Sambrani
Variants
Bamboo-less Solid Dhoop in three variants: Dasara, Yagna and Woods
Pack contents
Medini Judwaa Cup Sambrani special pack contains two fragrances, Rose and Jasmine
Company milestone
Celebrating 77 years; founded in 1948 by Shri N. Ranga Rao
Scale
Manufactures over 12 billion incense sticks annually; reaches consumers in more than 75 countries
Sustainability
World's first carbon-neutral agarbathi manufacturer; Plastic Neutral status
Channels
Traditional retail, modern trade, e-commerce and quick-commerce platforms
Acquisition
Recent acquisition of Satvik

What comes next

The company remains focused on expanding its product portfolio and strengthening its market presence across channels.

People behind it

  • Amarnath DattaChief Sales and Marketing Officer
  • Dwaipayan DasAssociate Vice-President, Marketing

About Cycle Pure Agarbathi

Agarbathi and dhoop products brand.

More from Cycle Pure Agarbathi

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Frequently asked questions

What did Cycle Pure Agarbathi launch?

Cycle Pure Agarbathi unveiled a festive range of Bamboo-less Solid Dhoop and Medini Judwaa Premium Cup Sambrani ahead of the 2026 festive season.

When was it announced?

Cycle Pure Agarbathi announced it on 18 July 2026.

What are Cycle Pure Agarbathi's plans after this launch?

The company remains focused on expanding its product portfolio and strengthening its market presence across channels.

Based on the company’s own announcement. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.

Key facts

Company
Cycle Pure Agarbathi
Type
Product launch
Date
18 Jul 2026
Category
Incense and pooja products
Source
Company announcement

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