Sazerac launches American Wolf and Southern Comfort Reserve whiskey in India
Sazerac has launched two American whiskey brands, American Wolf and Southern Comfort Reserve Whiskey, in India. The brands will initially launch in Pune, Nagpur and Nashik, followed by a phased rollout across Maharashtra, Karnataka, Haryana and Uttar Pradesh. Both will be available at select retail outlets, bars and restaurants beginning August 2026. American Wolf combines American whiskey with Indian grain and malt spirits, while Southern Comfort Reserve blends American whiskey with Indian malt and grain spirits.
Launch details
- Products
- American Wolf and Southern Comfort Reserve Whiskey
- Launch cities
- Pune, Nagpur and Nashik
- Rollout states
- Maharashtra, Karnataka, Haryana and Uttar Pradesh
- Format
- American Wolf initially in 750ml, 180ml and 90ml; Southern Comfort Reserve 750ml with smaller formats to follow
- Price
- American Wolf 750ml around Rs 1,070, subject to state taxes; Southern Comfort Reserve 750ml around Rs 1,500
- Channel
- Select retail outlets, bars and restaurants
- Launch date
- Beginning August 2026
- Existing India brands
- Buffalo Trace, W.L. Weller, Benchmark and Sazerac Rye
What comes next
A phased rollout across Maharashtra, Karnataka, Haryana and Uttar Pradesh following the initial launch in Pune, Nagpur and Nashik.
About Sazerac
Spirits company with whiskey portfolio.
Other recent launches
Frequently asked questions
What did Sazerac launch?
Sazerac has launched two American whiskey brands, American Wolf and Southern Comfort Reserve Whiskey, in India.
When was it announced?
Sazerac announced it on 18 August 2026.
What are Sazerac's plans after this launch?
A phased rollout across Maharashtra, Karnataka, Haryana and Uttar Pradesh following the initial launch in Pune, Nagpur and Nashik.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Sazerac
- Type
- New category
- Date
- 18 Aug 2026
- Category
- American whiskey
- Source
- Media reports
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