super.money launches splitStore in-app marketplace with zero-interest instalments
super.money, a Bengaluru-based fintech platform, launched splitStore, an in-app marketplace where users can shop across brands and pay in zero-interest instalments. The feature combines shopping with embedded credit, letting eligible users split payments without a credit card, processing fee or interest. It is currently live for a select group of users, with a wider rollout underway, and offers access to more than 60 lakh products across categories such as smartphones, fashion, electronics, appliances, beauty, fitness, home and furniture. Users can access the instalment facility after completing KYC verification, with credit offered through regulated lending partners.
Launch details
- Format
- in-app marketplace
- Products
- more than 60 lakh products
- Categories
- smartphones, fashion, electronics, appliances, beauty, fitness, home and furniture
- Brands
- Apple, Nothing, Nike, Adidas, Marshall, Mokobara and Snitch
- Payment
- zero-interest instalments without a credit card, processing fee or interest
- Eligibility
- KYC verification; credit through regulated lending partners
- Logistics
- Flipkart's logistics network
- Availability
- live for a select group of users, wider rollout underway
Where
Also at Bengaluru
- New category
SNITCH launches UNDERPLAY men's innerwear range priced Rs 399 to Rs 1,099
- Market entry
CJ Foods enters India with Bibigo Bapsang via GTGO partnership
- New category
Kushal's launches Anera silver jewellery brand, first store in Bengaluru on September 26
- Store opening
Fable Street and Pink Fort open first joint store in Bengaluru
- Store opening
The Organic World opens two stores in Bengaluru
What comes next
A wider rollout is underway following testing with a limited group of users over the past few weeks.
People behind it
- Prakash Sikariafounder and CEO of super.money
About super.money
Flipkart-backed payments app offering UPI with cashback, credit cards, deposits and loans.
Other recent launches
- New category
Yardley London launches Floralis air care range in India under Wipro Consumer Care
- New category
Intex expands home appliances portfolio with fans, water heaters and kitchen appliances
- New category
Astrotalk Store launches dedicated gemstones platform, hits Rs 1 Cr daily GMV
Based on company announcements, filings and reporting by Entrackr. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- super.money
- Type
- New category
- Date
- 7 Aug 2026
- Category
- fintech shopping marketplace
- City
- Bengaluru
- Source
- Media reports
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