Sunday, 15 November 2026 Tracking Indian retail every day
Product launch ·

Shalimar Paints launches Hero Insignia, Superlac PU Gloss and Weather Guard 12

Shalimar Paints has launched three new paint products: Hero Insignia, Superlac PU Gloss and Weather Guard 12. The products span enamel, luxury interior and exterior emulsion categories, with an emphasis on durability and sustainability. According to the company, they are targeted at both residential and commercial projects and are competitively priced to expand reach across markets. The launch was announced in a media release, with Kuldip Raina, MD and CEO, commenting on the products.

Launch details

Products
Hero Insignia, Superlac PU Gloss, Weather Guard 12
Categories
Enamel, luxury interior, exterior emulsion
Target segment
Residential and commercial projects
Pricing
Competitively priced to expand reach across markets
Depots
Over 49 depots across the country
Headquarters
Gurugram

Where

Delhi

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What comes next

The products are competitively priced to expand reach across markets.

People behind it

  • Kuldip RainaMD and CEO, Shalimar Paints

About Shalimar Paints

Indian paint and coatings brand selling decorative, industrial and protective paints.

More from Shalimar Paints

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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.

Key facts

Company
Shalimar Paints
Type
Product launch
Date
22 Sep 2025
Category
Paints and coatings
City
Delhi
Figure
three new offerings
Source
Media reports

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