Shalimar Paints launches Mela Series and Smart Bharat lines for rural India
Shalimar Paints introduced the Mela Series and Smart Bharat product lines under its 'Upgrade Kiya Kya' strategy to serve rural consumers in India. The company said the lines focus on affordability, availability and performance for first-time buyers in rural markets. Shalimar Paints also announced its entry into masking tapes, sandpaper, spray paints and wood adhesives categories.
Launch details
- Products
- Mela Series and Smart Bharat product lines
- Strategy
- 'Upgrade Kiya Kya'
- New categories
- masking tapes, sandpaper, spray paints, and wood adhesives
- Q2 consolidated net sales
- Rs 144.74 crore, up 21.49% from Rs 119.14 crore
- Channel
- extensive and exclusive distribution network
Where
Also at Delhi
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What comes next
Shalimar Paints aims to grow its presence in rural India and increase its market share by addressing a largely untapped market.
People behind it
- Kuldip Rainadirector- sales and marketing
About Shalimar Paints
Indian paint and coatings brand selling decorative, industrial and protective paints.
More from Shalimar Paints
Other recent launches
- New category
Country Delight launches 10-15 minute instant delivery pilot in Gurugram
- New category
AstroTalk launches Astrotalk Store D2C vertical for gemstones and healing stones
- New category
Nature's Basket launches Elysium gourmet-food membership across seven cities
- New category
Lotte to launch Pepero biscuit stick in India in July, produced at Haryana plant
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IKEA opens first fully outsourced Central Distribution Centre in Gurugram with Rhenus
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Shalimar Paints
- Type
- New category
- Date
- 2 Jan 2025
- Category
- Paints and coatings
- City
- Delhi
- Source
- Media reports
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