Xiaomi launches Mijia sub-brand in India to expand home ecosystem
Xiaomi India introduced Mijia by Xiaomi, a dedicated home and lifestyle sub-brand, as it accelerates expansion of its home ecosystem in India. The announcement came as Xiaomi completed 12 years in the country. Future home and lifestyle products, including large appliances, will be launched under the Mijia by Xiaomi branding, complementing Xiaomi, Redmi and POCO. The sub-brand supports the company's global Human × Car × Home ecosystem strategy and its focus on connected smart home experiences through Xiaomi HyperOS.
Launch details
- Brand
- Mijia by Xiaomi
- Market
- India
- Products
- Home and lifestyle products, including large appliances
- Existing brands
- Xiaomi, Redmi and POCO
- Milestone
- 12 years in India
- Focus categories
- Air purifiers and large appliances
- Software
- Xiaomi HyperOS
What comes next
Xiaomi plans to deepen its presence in existing home categories such as air purifiers while expanding into the large appliances segment, with an emphasis on connected smart home experiences.
About Xiaomi
Consumer electronics and home appliance brand.
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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Xiaomi
- Type
- New brand
- Date
- 7 Aug 2026
- Category
- Home appliances
- Source
- Media reports
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