Peter England launches VYBE menswear sub-brand aimed at Gen Z
Peter England announced the launch of VYBE, a contemporary menswear sub-brand shaped by how a new generation dresses. The range includes overshirts, shackets, structured polos, oversized T-shirts, cargos, denim, Korean-fit trousers and coordinated separates, priced starting at Rs 1,200 with every piece below Rs 2,000. The first drop is available across 50 Peter England stores nationwide, on Peterengland.com and on Myntra. The launch was marked with an immersive VYBE experience at the Indiranagar store in Bengaluru featuring live performances by Tricksingh and THE IMBACHI.
Launch details
- Format
- Contemporary menswear sub-brand
- Products
- Overshirts, shackets, structured polos, oversized T-shirts, cargos, denim, Korean-fit trousers and coordinated separates
- Price range
- Starting at Rs 1,200, with every piece priced below Rs 2,000
- Store count
- First drop available across 50 Peter England stores nationwide
- Channel
- Peter England stores, Peterengland.com and Myntra
- Campaign
- VYBE Verified, an original music-led campaign conceptualised by Ogilvy, featuring independent artists Tricksingh and THE IMBACHI
- Launch experience
- Immersive VYBE launch experience at the Indiranagar store in Bengaluru with live performances by Tricksingh and THE IMBACHI
Where
Also at Bengaluru
- Store opening
People behind it
- Anand AiyerChief Business Officer, Peter England
- Priyank KaranamCreative Director, Peter England
About Peter England
Menswear brand.
Other recent launches
Frequently asked questions
What did Peter England launch?
Peter England announced the launch of VYBE, a contemporary menswear sub-brand shaped by how a new generation dresses.
Where is it?
It is at Bengaluru.
When was it announced?
Peter England announced it on 10 August 2026.
Based on the company’s own announcement. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Peter England
- Type
- New brand
- Date
- 10 Aug 2026
- Category
- Contemporary menswear
- City
- Bengaluru
- Figure
- Rs 1,200
- Source
- Company announcement
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