New retail brands and store launches in India: July 2026

July 2026 in numbers

We tracked 35 launches in total in July 2026, spread across 35 companies. The month split into five kinds of activity: 8 store openings, 7 new categories, 7 new brands, 7 product launches and 6 market entries. No single format dominated, which is itself the story: retail expansion in July came from many directions at once rather than one large push.

Are brands expanding through stores or through new categories?

Both, in roughly equal measure. The eight store openings covered very different formats. Nilkamal Homes opened its 80th flagship store in Thane, Maharashtra on 8 Jul, while Popees Baby Care opened its 112th global store in Zirakpur, Punjab on 27 Jul. Smaller footprints also appeared: Sublime opened its first airport store at Bengaluru Airport's Terminal 2 on 2 Jul, and Relaxo Footwears unveiled a new retail store format while revamping its Vasundhara outlet on 11 Jul.

The seven new categories show companies moving into adjacent demand rather than adding variants. SNITCH entered travel with a premium luggage collection on 29 Jul. MR. D.I.Y. entered India's beauty market with the Adorea Beauty skincare range on 8 Jul. Fixderma re-entered men's grooming skincare on 1 Jul. Each of these is a category decision, not a single SKU.

Which companies are looking beyond India?

Two entries point outward. Palmonas opened its first international store in the UAE on 16 Jul, starting Middle East expansion. HealthKart opened its first international offline stores in Dubai on 30 Jul, described as its global retail debut. Both are first steps rather than scaled networks, but they mark a month where Indian retailers tested stores outside the country.

Repeat activity also showed up within the month. Myntra appeared twice: a Desigual apparel collection on 9 Jul and French fragrance house Chloé added to Myntra Beauty on 13 Jul. Both sit inside existing partnerships and portfolios rather than new formats.

Notable launches

• AJIO Beauty (22 Jul): Reliance Retail launched a beauty platform offering Indian and international brands, a direct play for beauty demand.
• Fire-Boltt's boltt (3 Jul): a Made-in-India smartphone brand, to be sold on Flipkart and other channels, taking the company beyond wearables.
• FreshTerra (24 Jul): entering premium grocery retail with plans for five stores by March and an omnichannel model.
• Ekart (28 Jul): opened its pan-India logistics network to outside businesses through a franchise model, a supply-side move relevant to any brand scaling stores.
• Khan Chacha Canteen (21 Jul): a premium casual dining format from Khan Chacha, showing restaurant brands splitting into new formats.
• Paradise Biryani (1 Jul): launched two mall outlets in Bengaluru and plans 20 new outlets, a mall-led expansion plan.

What it means for retail operators

Three things stand out for founders and operators. First, store expansion is happening at both ends: large chains crossing milestone store counts and small brands testing single high-traffic locations such as an airport terminal. Second, category entry is a common growth route this month, with seven new categories against seven product launches, so brands are betting on new demand rather than line extensions. Third, logistics and distribution are opening up: Ekart's franchise model and Vokka's expansion across Blinkit, Zepto, Swiggy Instamart and Amazon Now on 8 Jul show that reach is being built through partners. Operators planning launches should budget for channel breadth, not just a single store or marketplace.

All 35 launches in July 2026

• 1 Jul: Paradise Biryani launched two mall outlets in Bengaluru and plans 20 new outlets.
• 1 Jul: Fixderma re-entered the men's grooming skincare segment.
• 1 Jul: PepsiCo India commissioned its second flavour manufacturing plant in Ujjain.
• 2 Jul: Sublime opened its first airport store at Bengaluru Airport's Terminal 2.
• 3 Jul: Fire-Boltt launched boltt, a Made-in-India smartphone brand, to be sold on Flipkart and other channels.
• 6 Jul: The Magnum Ice Cream Company opened an RD&I centre in Bengaluru for ice cream innovation.
• 6 Jul: Rasna expanded its Jumpin portfolio with a 1-litre Tetra Pak range of RTD beverages.
• 7 Jul: DeVANS Modern Breweries entered the premium gin segment with the launch of Gingalalahu.
• 8 Jul: My Barrel & Beyond launched Emberstone Irish Whiskey in India.
• 8 Jul: Vokka expanded its quick commerce presence across Blinkit, Zepto, Swiggy Instamart and Amazon Now.
• 8 Jul: MR. D.I.Y. entered India's beauty market with the launch of Adorea Beauty skincare range.
• 8 Jul: Nilkamal Homes opened its 80th flagship store in Thane, Maharashtra.
• 9 Jul: Myntra launched a Desigual apparel collection in India, expanding its partnership with the brand.
• 11 Jul: Relaxo Footwears unveiled a new retail store format and revamped its Vasundhara outlet.
• 13 Jul: Ishant Sharma and Yuzvendra Chahal launched hydration brand AQUON.
• 13 Jul: Ayubal Wellness opened a manufacturing facility in Jaipur with 40 lakh units monthly capacity.
• 13 Jul: Myntra Beauty added French fragrance house Chloé to its luxury portfolio.
• 13 Jul: So Good Soju entered Karnataka and added new flavours to its portfolio.
• 14 Jul: Philips Avent launched its Sterilizer and Dryer Premium appliance in India.
• 15 Jul: TechnoSport opened a new 64,000 sq. ft. warehouse in Baglur, Bengaluru.
• 15 Jul: SunBridge Consumers launched four family-focused nutrition FMCG brands.
• 16 Jul: Palmonas opened its first international store in the UAE, starting Middle East expansion.
• 17 Jul: Kati Patang entered Chandigarh with the launch of its Saffron Lager.
• 18 Jul: Cycle Pure Agarbathi unveiled a festive range of Bamboo-less Solid Dhoop and Sambrani cups.
• 21 Jul: Khan Chacha is launching a premium casual dining format called Khan Chacha Canteen.
• 22 Jul: Reliance Retail launched AJIO Beauty, a beauty platform offering Indian and international brands.
• 24 Jul: FreshTerra is entering premium grocery retail with plans for five stores by March and an omnichannel model.
• 25 Jul: Glow by Kirtilals launched The Frill Collection of lightweight natural diamond jewellery.
• 27 Jul: Popees Baby Care opened its 112th global store in Zirakpur, Punjab.
• 27 Jul: Roca launched an expanded Ohtake Collection with new basin designs in India.
• 28 Jul: Ekart opened its pan-India logistics network to outside businesses via a franchise model.
• 29 Jul: SNITCH entered the travel category with the launch of a premium luggage collection.
• 30 Jul: EBG Group opened a Daewoo flagship experience store in Indirapuram, Ghaziabad.
• 30 Jul: HealthKart opened its first international offline stores in Dubai, its global retail debut.
• 31 Jul: IMPACT MINTS signed Ranveer Singh as its first India brand ambassador and launched a new campaign.

Every entry is from our launches tracker, which records only events a published report states as new and checks every name and figure against that report.