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D2C Brands

Neeman's revenue jumps 73% to ₹180 crore in FY26

Neeman's grew revenue 73% to ₹180 crore in FY26 while trimming its net loss by 30% to ₹16 crore. The Hyderabad sneaker brand's numbers show how a D2C footwear brand can scale faster than it spends.

Neeman's revenue jumps 73% to ₹180 crore in FY26

The short answer

Neeman's revenue from operations rose 73% to ₹180 crore in FY26 from ₹104 crore in FY25, according to its annual financial statements. Net loss narrowed 30.4% to about ₹16 crore as total expenses grew 53.1%, slower than revenue. The brand still spends ₹1.11 for every rupee earned and needs a path to positive margins.

Key takeaways

  • Neeman's revenue from operations rose 73% to ₹180 crore in FY26 from ₹104 crore in FY25, per its annual financial statements.
  • Net loss narrowed 30.4% to about ₹16 crore as total expenditure grew 53.1% to roughly ₹199 crore, slower than revenue.
  • Material procurement rose 58.3% to ₹76 crore, or 38% of total expenses, while advertising and marketing climbed 57.1% to ₹45 crore.
  • The company spent ₹1.11 for every rupee of operating revenue, with EBITDA margin at -7.21% and ROCE at -28.46%.
  • Media reports say rivals Comet and Gully Labs raised ₹100 crore and ₹26.5 crore respectively in 2026, intensifying competition for marketing and retail spend.

Neeman's grew revenue from operations 73% to ₹180 crore in FY26, up from ₹104 crore in FY25, and narrowed its net loss 30.4% to about ₹16 crore, according to the footwear brand's annual financial statements. The combination of fast growth and shrinking losses stands out among India's homegrown sneaker labels, many of which are still spending heavily to buy growth.

The company's total expenditure rose 53.1% to roughly ₹199 crore during the year. Revenue grew 20 percentage points faster than costs, and that gap is the whole story. Neeman's earned an extra ₹3 crore in other income, largely net gains on investments, taking total income to ₹183 crore against ₹107 crore a year earlier.

How did Neeman's cut losses while growing 73%?

By making its spending work harder rather than by starving the business. Every major cost line still rose in absolute terms. Material procurement, the largest expense at 38% of total spend, climbed 58.3% to ₹76 crore from ₹48 crore. Employee benefit expenses were ₹19.43 crore. Advertising and marketing jumped 57.1% to ₹45 crore.

The point is the direction of travel. Costs grew in the 55-58% range while revenue grew at 73%. For a business of this size, that difference compounds. The company spent ₹1.11 for every rupee of operating revenue in FY26, and its EBITDA margin improved to -7.21%. Return on capital employed stood at -28.46%.

Those last two numbers matter if you run a D2C brand. A -7.21% EBITDA margin is not profitability, but it is close enough that a modest improvement in gross margin or ad efficiency could tip the business into positive territory. ROCE of -28.46% says the capital invested is still not earning its keep. Both improved, but both are still negative.

By the numbersNeeman's revenue from operations, FY25 vs FY26₹ crore
Item₹ crore
FY25
104
FY26
180

Source: Company annual financial statements. Chart: WiseRetail

What does Neeman's unit economics reveal about D2C footwear?

Footwear is a materials-heavy business. Neeman's spent ₹76 crore on materials to generate ₹180 crore of operating revenue. Roughly 42 paise of every revenue rupee goes into the product before anyone ships it. That is the structural reality of shoes, and it is why some D2C fashion brands that sell lighter, higher-markup accessories show better early margins.

Marketing at ₹45 crore is the second big block. Put simply, Neeman's spends about 25 paise on advertising for every rupee of revenue. That is not reckless for a brand still building awareness, but it is the number to watch. If ad spend stays near a quarter of revenue while materials eat 42%, very little is left for logistics, people and overheads. Growth alone will not fix this. Either the marketing spend starts pulling repeat customers who come back without a fresh acquisition cost, or the product mix has to carry higher gross margins.

Brands must build distinctive products, maintain repeat purchase rates, manage customer acquisition costs and establish efficient distribution networks.

The three levers, in plain terms:

  • Gross margin: controlled by materials cost, product pricing and the mix of sneakers versus lower-ticket loafers, slides and flip-flops.
  • Customer acquisition cost: the ₹45 crore marketing line divided across new buyers. Falling repeat rates push this up.
  • Channel mix: Neeman's runs a direct-to-consumer model, which means it owns the customer relationship and the full retail margin, but also pays for every visit and every return.

Why does the D2C model matter for Indian footwear brands?

A direct-to-consumer, or D2C, model means a brand sells mostly through its own website and stores rather than through multi-brand retailers. The trade-off is straightforward. You keep more of the retail price and all the customer data, but you fund the marketing, the website and the returns yourself. For a footwear brand, returns are expensive because shoes are fit-sensitive.

Neeman's built its early identity on comfort-led footwear using merino wool and recycled fibres. It has since widened the range to sneakers, loafers, slides, flip-flops and sandals. That breadth helps. Lower-priced sandals and flip-flops bring in first-time buyers at a low entry price, and sneakers carry the brand. The risk is that a broad range dilutes the story that gets people to pay a premium.

Who is winning India's homegrown sneaker race?

Nobody yet, on profit. But the capital is moving. Comet recently secured ₹100 crore led by Verlinvest, according to media reports, which also describe the round as a Series B in September 2026 with existing investors Elevation Capital and Nexus Venture Partners participating. Media reports also state that Gully Labs raised ₹26.5 crore in a Series A led by Saama Capital, with existing investor Zeropearl and others joining. Neeman's itself has raised around $17 million to date, with investors including Grand Anicut and Sharrp Ventures, according to media reports based on company filings.

That funding changes the competitive picture. Comet and Gully Labs are building retail presence and product development. On these numbers, Neeman's appears to have grown large on comparatively little capital; ₹180 crore of revenue on roughly $17 million raised looks efficient by Indian D2C standards, though that is an analytical reading rather than a figure from the filings. The question is whether it can keep that efficiency as rivals with fresh cheque books bid up marketing costs and retail rents.

For founders, the lesson is blunt. Revenue growth is easy to buy. Growth that outpaces cost growth is the only kind that survives a funding winter. Neeman's did it in FY26 with a 20-point gap between revenue and expense growth. That is the number to copy, not the headline growth rate.

What to watch next for Neeman's

Three things will decide whether FY26 was a turning point or a good year.

  1. The EBITDA margin: another few points of improvement takes Neeman's to breakeven at the operating level. Flat margins at higher revenue would suggest the gains came from scale, not discipline.
  2. Marketing as a share of revenue: if the ₹45 crore line keeps growing slower than revenue, repeat purchases are doing the work. If it grows faster, acquisition costs are rising.
  3. Retail expansion: the sources reviewed do not mention store plans. Watch for offline investment, which would raise fixed costs but could lower acquisition costs over time.

Neeman's has shown that an Indian footwear brand can grow at 73% while narrowing its losses. The harder task, turning a -7.21% EBITDA margin into a positive one, is now the whole game.

In this story

  • Gully LabsCompany
  • Neeman'sCompany
  • VerlinvestCompany

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Frequently asked questions

What was Neeman's revenue in FY26?

Neeman's reported revenue from operations of ₹180 crore in FY26, a 73% increase from ₹104 crore in FY25, according to its annual financial statements. Total income, including about ₹3 crore of other income, stood at ₹183 crore.

How much did Neeman's losses narrow in FY26?

Neeman's net loss narrowed 30.4% to about ₹16 crore in FY26 from ₹23 crore in FY25. Total expenses rose 53.1% to roughly ₹199 crore, growing more slowly than revenue, which is what reduced the loss.

What is Neeman's business model?

Neeman's is a direct-to-consumer footwear brand founded in 2017 by Taranjeet Singh Chhabra and Amar Preet Singh. It started with comfort footwear using merino wool and recycled fibres and now sells sneakers, loafers, slides, flip-flops and sandals.

How much funding has Neeman's raised?

Neeman's has raised around $17 million to date, with investors including Grand Anicut and Sharrp Ventures, according to media reports based on company filings.

Is Neeman's profitable?

Not yet. Neeman's posted an EBITDA margin of -7.21% and a net loss of about ₹16 crore in FY26. Both improved year on year, but the company still spends ₹1.11 for every rupee of operating revenue.

Based on company announcements, filings and reporting by D2C Insider and Entrackr.

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