KT Kids partners with Peppa Pig to launch kids' personal care range across India
KT Kids has entered into a licensing partnership with Peppa Pig, owned by Hasbro, to launch a range of children's personal care products. The KT Kids x Peppa Pig range includes shampoos, conditioners, body washes and lotions for children aged two years and above, and is clinically tested and tear-free. Distribution will cover pharmacies, modern trade, e-commerce platforms and the company's direct-to-consumer channel, with a nationwide rollout beginning February 15, 2026.
Launch details
- Partner
- Peppa Pig, owned by Hasbro
- Products
- Shampoos, conditioners, body washes and lotions
- Target age
- Children aged two years and above
- Product features
- Clinically tested, tear-free, designed for everyday use
- Channel
- Pharmacies, modern trade, e-commerce platforms and the company's direct-to-consumer channel
- Rollout
- Nationwide rollout beginning February 15, 2026
- Revenue run rate
- About ₹240 crore annually
- Sales growth
- Around 90 per cent month-on-month
What comes next
KT Kids plans to scale its domestic business further and is evaluating select international markets, starting with exports to the Middle East.
About KT Kids
Kids' personal care products brand.
Other recent launches
Frequently asked questions
What did KT Kids launch?
KT Kids has entered into a licensing partnership with Peppa Pig, owned by Hasbro, to launch a range of children's personal care products.
When was it announced?
KT Kids announced it on 9 February 2026.
What are KT Kids's plans after this launch?
KT Kids plans to scale its domestic business further and is evaluating select international markets, starting with exports to the Middle East.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- KT Kids
- Type
- Product launch
- Date
- 9 Feb 2026
- Category
- Kids' personal care
- Source
- Media reports
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