Friday, November 13, 2026 Tracking Indian retail every day
Product launch ·

Asian Paints unveils Moonlit Silk as Colour of the Year 2026 and launches The Way We Live

Asian Paints unveiled Moonlit Silk, its Colour of the Year 2026, a warm, luminous neutral green. The shade entered the public realm for the first time through a mural inspired by it at the Lodhi Art Festival, created by Polish artist Pener, coinciding with the 10th anniversary of the Lodhi Art District. An inflatable floral installation at Raw Mango, the festival's culture partner, complemented the mural. The company also launched The Way We Live, the first editorial publication from Beautiful Homes, bringing together essays and photographs from homes across India; it will be circulated privately and is not for commercial sale.

Launch details

Colour of the Year
Moonlit Silk
Year
2026
Format
Mural at the Lodhi Art Festival and an inflatable installation at Raw Mango
Mural artist
Pener, a Polish artist
Festival
Lodhi Art Festival, an initiative by St+art India Foundation supported by Asian Paints, featuring works by over 50 artists from around the world
Occasion
10th anniversary of the Lodhi Art District
Publication
The Way We Live, the first editorial publication from Beautiful Homes
Publication sale
Circulated privately to readers; not for commercial sale

Where

Lodhi Art District, Delhi

Also at Lodhi Art District

People behind it

  • Amit SyngleMD & CEO, Asian Paints Ltd.
  • Manju Sara RajanEditor-In-Chief of Beautiful Homes

About Asian Paints

Paint and home decor brand.

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Frequently asked questions

What did Asian Paints launch?

Asian Paints unveiled Moonlit Silk, its Colour of the Year 2026, a warm, luminous neutral green.

Where is it?

It is at Lodhi Art District, Delhi.

When was it announced?

Asian Paints announced it on 24 February 2026.

Based on the company’s own announcement. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.

Key facts

Company
Asian Paints
Type
Product launch
Date
24 Feb 2026
Category
Paints and home decor
Location
Lodhi Art District
City
Delhi
Source
Company announcement

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