Myntra Beauty launches US body care brand Tree Hut with 8 SKUs
Myntra Beauty has launched the US-based body care brand Tree Hut on its platform in India. Tree Hut debuts with 8 SKUs, including Shea Sugar Scrubs in variants such as Moroccan Rose, Coco Colada and Pink Hibiscus. The addition takes Myntra's bath and body catalogue to over 13,000 products. The launch targets consumers shifting toward multi-step, experience-driven body care rituals like exfoliation, hydration and fragrance layering.
Launch details
- Products
- 8 SKUs, including Shea Sugar Scrubs in Moroccan Rose, Coco Colada and Pink Hibiscus variants
- Catalogue size
- Myntra's bath and body catalogue scaled to 13,000+ products
- Channel
- Myntra Beauty platform
- Brand positioning
- Shea butter-led formulations with a clean, vegan positioning
What comes next
Myntra Beauty is doubling down on category expansion with a growing portfolio of global brands to capture the next wave of growth in India's beauty market.
People behind it
- Deepak JoshiSenior Director – Category Management, Beauty and Personal Care, Myntra
About Myntra Beauty
Beauty retail platform with luxury and K-beauty brands.
More from Myntra Beauty
Other recent launches
- Product launch
Frequently asked questions
What did Myntra Beauty launch?
Myntra Beauty has launched the US-based body care brand Tree Hut on its platform in India.
When was it announced?
Myntra Beauty announced it on 27 March 2026.
What are Myntra Beauty's plans after this launch?
Myntra Beauty is doubling down on category expansion with a growing portfolio of global brands to capture the next wave of growth in India's beauty market.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Myntra Beauty
- Type
- Product launch
- Date
- 27 Mar 2026
- Category
- Bath and body care
- Figure
- 13,000+
- Source
- Media reports
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