Modi Illva adds three variants to Artic Vodka portfolio
Modi Illva India has expanded its Artic Vodka portfolio with three new variants: Minty Jamun Blast, Berry Blast and Green Apple Blast, alongside a refreshed brand identity. The variants have been launched in Goa, Delhi and Uttar Pradesh, with launches in Haryana, Chandigarh and other markets to be planned shortly. The company said the new variants target consumers seeking greater variety and experimentation in premium spirits. Artic Vodka also introduced redesigned packaging inspired by Italian destinations including Venice, Lake Como and Tuscany, with each variant given a distinct visual identity.
Launch details
- Products
- Minty Jamun Blast, Berry Blast and Green Apple Blast variants of Artic Vodka
- Launch markets
- Goa, Delhi and Uttar Pradesh
- Packaging
- Redesigned packaging inspired by Venice, Lake Como and Tuscany, with a distinct visual identity for each variant
- Segment
- Premium vodka
What comes next
Launches in Haryana, Chandigarh and other markets are to be planned shortly.
People behind it
- Abhishek Modimanaging director, Modi Illva India
About Modi Illva
Vodka brand adding variants.
Other recent launches
Frequently asked questions
What did Modi Illva launch?
Modi Illva India has expanded its Artic Vodka portfolio with three new variants: Minty Jamun Blast, Berry Blast and Green Apple Blast, alongside a refreshed brand identity.
When was it announced?
Modi Illva announced it on 21 September 2026.
What are Modi Illva's plans after this launch?
Launches in Haryana, Chandigarh and other markets are to be planned shortly.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Modi Illva
- Type
- Product launch
- Date
- 21 Sep 2026
- Category
- Premium vodka spirits
- Figure
- three
- Source
- Media reports
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