Puresta launches EVERQ AI-powered skin-health platform with AI Care Expert
Puresta Lifestyle launched EVERQ, an AI-powered skin-health platform that combines AI-led skin assessment, dermatologist consultations, personalised treatment and ongoing skincare in one place. Consumers start with an AI-led assessment to identify visible skin concerns and build an initial skin profile, and where required a dermatologist can evaluate concerns and recommend a personalised treatment plan. The platform also supports product delivery, follow-ups and maintenance skincare, and includes an AI Care Expert to help consumers follow their regimen and monitor progress. EVERQ is part of Puresta's wider ecosystem alongside dermatologist-led treatment platform SKINQ Rx and skincare brand SKINQ, and is being developed with a focus on Indian and melanin-rich skin.
Launch details
- Format
- AI-powered skin-health platform combining AI-led skin assessment, dermatologist consultations, personalised treatment and ongoing skincare
- Key feature
- AI Care Expert to help consumers follow their skincare regimen, monitor progress and maintain continuity across interactions
- Services
- AI-led assessment, dermatologist evaluation and personalised treatment plans, product delivery, follow-ups and maintenance skincare
- Focus
- Indian and melanin-rich skin, including pigmentation, acne, sensitivity and post-inflammatory marks
- Ecosystem
- Part of Puresta's wider ecosystem, which includes dermatologist-led treatment platform SKINQ Rx and skincare brand SKINQ
About Puresta
AI-powered skin-health platform with care expert.
Other recent launches
- Product launch
Frequently asked questions
What did Puresta launch?
Puresta Lifestyle launched EVERQ, an AI-powered skin-health platform that combines AI-led skin assessment, dermatologist consultations, personalised treatment and ongoing skincare in one place.
When was it announced?
Puresta announced it on 17 September 2026.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Puresta
- Type
- Product launch
- Date
- 17 Sep 2026
- Category
- AI skin-health platform
- Source
- Media reports
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