KELME enters India with 1,000 sq. ft. Noida store and e-commerce launch
Spanish sportswear brand KELME has entered India with a 1,000 sq. ft. experiential flagship store in Noida, its offline debut in the country, alongside the launch of its e-commerce platform. The store houses 150+ SKUs and over 500 variants of performance-led apparel and footwear for high-intensity indoor and outdoor sports. Founded in 1960, the brand operates in 100+ countries and is targeting India's activewear market with technically engineered products featuring moisture management and breathability suited for tropical conditions. The India entry is backed by RSN Sports, which will support retail rollout and market development.
Launch details
- Format
- 1,000 sq. ft. experiential flagship store
- Products
- 150+ SKUs and over 500 variants of performance-led apparel and footwear for high-intensity indoor and outdoor sports
- Channel
- Offline store plus e-commerce platform
- Partner
- RSN Sports, supporting retail rollout and market development
- Store count
- Target of 70 Exclusive Brand Outlets (EBOs) over the next three years
- Global footprint
- Operates in 100+ countries; founded in 1960
- Initiative
- 'Project 1000' aimed at supporting 1,000 aspiring athletes
Where
Also at Noida
What comes next
KELME plans to expand via a franchise-led model, targeting 70 Exclusive Brand Outlets (EBOs) over the next three years, while strengthening its digital channels.
People behind it
- Anurag SinghCEO, KELME India
About KELME
Spanish sportswear brand with flagship store and e-commerce in India.
Other recent launches
Frequently asked questions
What did KELME launch?
Spanish sportswear brand KELME has entered India with a 1,000 sq.
Where is it?
It is at Noida.
When was it announced?
KELME announced it on 23 March 2026.
What are KELME's plans after this launch?
KELME plans to expand via a franchise-led model, targeting 70 Exclusive Brand Outlets (EBOs) over the next three years, while strengthening its digital channels.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- KELME
- Type
- Market entry
- Date
- 23 Mar 2026
- Category
- Sportswear and activewear
- City
- Noida
- Source
- Media reports
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