Momentum 50: November 2026
The 50 Indian consumer brands with the most tracked activity in the 90 days to 14 November 2026: funding rounds, launches and store openings, leadership moves and hiring, counted from WiseRetail’s sourced trackers on one published formula.
Swiggy leads with 20 points (1 launch or store opening, 1 leadership move, 1 innovation, 3 WiseRetail stories, 100 open roles), followed by Amazon and Meesho. Food & Beverages has the most brands on the list (7).
| Rank | Brand | Category | Score | What counted |
|---|---|---|---|---|
| 1 | Swiggy15 Oct: Swiggy launched a multi-restaurant ordering feature across 720-plus cities | Quick Commerce | 20 | 1 launch or store opening, 1 leadership move, 1 innovation, 3 WiseRetail stories, 100 open roles |
| 2 | Amazon14 Nov: Amazon began rolling out Alexa for Shopping on select storefronts of its app and website in India | Ecommerce & Marketplaces | 16 | 3 launches and store openings, 1 innovation, 5 WiseRetail stories |
| 3 | Meesho29 Oct: Meesho appointed Sudhir Sitapati as independent director | Ecommerce & Marketplaces | 15 | 1 leadership move, 3 WiseRetail stories, 49 open roles |
| =4 | SORRY SUGAR6 Oct: SORRY SUGAR appointed Palash Arneja as Founder and CEO | Food & Beverages | 12 | 1 funding round, 1 launch or store opening, 1 leadership move, 2 WiseRetail stories |
| =4 | Bangalore Watch Company30 Sep: Raised $1.4 million (Seed) | Luxury | 12 | 1 funding round, 2 launches and store openings, 1 WiseRetail story |
| =4 | Lenskart14 Nov: Lenskart added 143 net new stores in India in Q2 FY27, reaching 2,868 stores across 665 cities | Fashion & Apparel | 12 | 3 launches and store openings, 3 WiseRetail stories |
| =7 | SNITCH14 Nov: SNITCH runs a 60-minute SNITCH QUICK delivery service in Bengaluru and Gurugram using existing stores | Fashion & Apparel | 11 | 1 launch or store opening, 1 innovation, 6 WiseRetail stories |
| =7 | Practo17 Sep: Practo promoted Shashank ND to executive chairman | HealthTech | 11 | 5 leadership moves, 1 WiseRetail story |
| =9 | Myntra29 Sep: Sunder Balasubramanian is leaving the role of Chief Marketing Officer at Myntra | Ecommerce & Marketplaces | 10 | 1 launch or store opening, 1 leadership move, 1 hiring announcement, 3 WiseRetail stories |
| =9 | Third Wave Coffee26 Sep: Third Wave Coffee opened its 250th café in Lucknow | Restaurants & QSR | 10 | 1 funding round, 1 launch or store opening, 2 WiseRetail stories |
| =11 | Foundry14 Oct: Raised ₹12 crore | Consumer Electronics | 9 | 1 funding round, 1 launch or store opening, 1 WiseRetail story |
| =11 | EBG Group29 Sep: Raised ₹10 crore | Baby & Kids | 9 | 1 funding round, 1 launch or store opening, 1 WiseRetail story |
| 13 | Flipkart22 Oct: Flipkart promoted Renuka Singaram to Senior VP | Ecommerce & Marketplaces | 8 | 1 leadership move, 1 innovation, 1 hiring announcement, 2 WiseRetail stories |
| =14 | Reliance Consumer Products3 Nov: Reliance Consumer Products is launching an expanded Independence biscuit portfolio with nine variants | Grocery & FMCG | 7 | 2 launches and store openings, 1 WiseRetail story, 2 open roles |
| =14 | McCain Foods30 Sep: McCain Foods opened its first Signature Café in India to showcase its portfolio via food-service formats | Food & Beverages | 7 | 1 launch or store opening, 1 leadership move, 2 WiseRetail stories |
| =14 | PepsiCo India2 Nov: PepsiCo India launched Doritos Loaded Nachos and Kurkure Mast Bhel kits for at-home snacking | Food & Beverages | 7 | 2 launches and store openings, 1 WiseRetail story |
| =14 | Honasa Consumer23 Oct: Honasa Consumer promoted Vipul Maheshwari to chief product and technology officer | Beauty & Personal Care | 7 | 2 leadership moves, 3 WiseRetail stories |
| =14 | Comet4 Sep: Raised ₹100 crore (Series B) | D2C Footwear | 7 | 1 funding round, 2 WiseRetail stories |
| =19 | Miraggio14 Nov: Miraggio is targeting 60% of revenue from own channels including retail and D2C | Jewellery & Accessories | 6 | 1 innovation, 4 WiseRetail stories |
| =19 | Atomberg Technologies30 Oct: Raised ₹450 crore (IPO) | Consumer Electronics | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Chapter Home22 Oct: Raised ₹63 crore (Pre-Series A) | Home & Furniture | 6 | 1 funding round, 1 WiseRetail story |
| =19 | The Pant Project19 Oct: Raised ₹109 crore (Series B) | Fashion & Apparel | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Nat Habit10 Oct: Raised ₹142 crore (Series C) | Beauty & Personal Care | 6 | 1 funding round, 1 WiseRetail story |
| =19 | DailyObjects9 Oct: Raised ₹332 crore (Series C) | Consumer Electronics | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Rentomojo10 Sep: Raised $133 million (IPO) | Home & Furniture | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Nua7 Sep: Raised $50 million (Series C) | Health & Wellness | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Sugar Cosmetics4 Sep: Raised ₹144 crore | Beauty & Personal Care | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Cradlewise3 Sep: Raised $12 million (Series A) | Baby & Kids | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Jagdish Farshan2 Sep: Raised ₹43.5 crore (Series A) | Food & Beverages | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Cüraa26 Aug: Raised ₹40 crore (Series A) | Home & Furniture | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Purple Style Labs26 Aug: Raised ₹680 crore (IPO) | Luxury | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Asaya24 Aug: Raised ₹88 crore | Beauty & Personal Care | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Peeko20 Aug: Raised ₹67.4 crore (Series A) | Baby & Kids | 6 | 1 funding round, 1 WiseRetail story |
| =19 | Boby Chemmanur International Jewellers4 Nov: Boby Chemmanur International Jewellers opened a showroom in Kavaratti, Lakshadweep | Jewellery & Accessories | 6 | 2 launches and store openings |
| =35 | iD Fresh Food4 Nov: Raised ₹50 crore | Food & Beverages | 5 | 1 funding round, 1 open role |
| =35 | Epigamia15 Sep: Epigamia appointed Mansi Modi as marketing head | Food & Beverages | 5 | 2 leadership moves, 1 WiseRetail story |
| =35 | V2 Retail10 Sep: V2 Retail opened 24 stores in August, taking its total store count past 415 | Department & Value Retail | 5 | 1 launch or store opening, 7 open roles |
| =35 | GIVA3 Nov: Raised $100 million-plus | Jewellery & Accessories | 5 | 1 funding round |
| =35 | Solgram3 Nov: Raised Over $1 million (Seed) | Grocery & FMCG | 5 | 1 funding round |
| =35 | The Croffle Guys3 Nov: Raised ₹14 crore | Restaurants & QSR | 5 | 1 funding round |
| =35 | Hyeglo Beauty2 Nov: Raised ₹7 crore | Beauty & Personal Care | 5 | 1 funding round |
| =35 | Unify Foodworks2 Nov: Raised ₹5 crore (Seed) | Restaurants & QSR | 5 | 1 funding round |
| =35 | Ace Blend29 Oct: Raised $9.91 million (Series A) | Health & Wellness | 5 | 1 funding round |
| =35 | ISLAND Beauty29 Oct: Raised ₹2.58 crore (Seed) | Beauty & Personal Care | 5 | 1 funding round |
| =35 | Cent27 Oct: Raised $15 million (Series A) | Healthcare & Pharmacy | 5 | 1 funding round |
| =35 | Rotoris27 Oct: Raised ₹70 crore (Series A) | Jewellery & Accessories | 5 | 1 funding round |
| =35 | Troovy27 Oct: Raised ₹100 crore (Series B) | Food & Beverages | 5 | 1 funding round |
| =35 | ReplyAll26 Oct: Raised ₹9.7 crore (Pre-Series A) | Fashion & Apparel | 5 | 1 funding round |
| =35 | Harajuku Tokyo Café22 Oct: Raised $3 million (Pre-Series A) | Restaurants & QSR | 5 | 1 funding round |
| =35 | Strokes by Namrata Mehta21 Oct: Raised ₹3.3 crore | Jewellery & Accessories | 5 | 1 funding round |
Leaders by category
How we rank
Each brand’s score adds up its entries in our trackers for the 90 days to 14 November 2026:
- 5 points per funding round
- 3 points per launch or store opening
- 2 points per leadership move
- 2 points per innovation
- 2 points per hiring announcement
- 1 point per WiseRetail story
- 1 point per 3 open roles on the brand’s own job board on the day we prepared the edition, up to 10 points
Every entry comes from a company announcement, a regulatory filing or a published report, and is dated when it happened. Brands need at least 5 points. Ties are listed by the number of different kinds of activity, then by the most recent activity. Only brands in our directory are ranked; our editors leave out companies that are not consumer brands. No brand can pay to be included.
Cite or share this ranking
Please credit WiseRetail and link to this page:
WiseRetail Momentum 50, November 2026. https://wiseretail.in/momentum-50/2026-11
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Common questions
What is the Momentum 50?
A monthly ranking of the Indian consumer brands with the most tracked activity in the last 90 days: funding rounds, launches and store openings, leadership moves, innovations and hiring, counted from WiseRetail's sourced trackers.
How is the score calculated?
5 points per funding round, 3 per launch or store opening, 2 per leadership move, innovation or hiring announcement, 1 per WiseRetail story, and 1 per 3 open roles on the brand’s own job board (up to 10). Every entry is dated and checked against a company announcement, filing or published report.
Can a brand pay to be included or move up?
No. The ranking is calculated from our trackers on a published formula. Editors only leave out companies that are not consumer brands, such as investors or suppliers.
How can a brand get onto the list?
By being active: funding, launches, store openings, senior hires and hiring all count once they are announced or reported. Brands can claim their profile on WiseRetail to send announcements straight to our editors.
Can ranked brands use the badge?
Yes. Ranked brands may show the Momentum 50 badge on their website and in their communications, linking to the edition they appear in.