FirstCry
Baby and kids products retailer
On record: 3 stories. Every entry is dated and checked against a company announcement, filing or published report.
News & analysis
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How do Indian ecommerce marketplaces make money?
Indian marketplaces earn from six lines: commission on each sale, advertising, logistics and fulfilment fees, payment charges, subscription programmes and seller services. Commission and logistics scale with GMV at a fairly stable rate. Advertising scales faster and carries higher margins, which is why it usually decides whether a marketplace turns a profit.
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What is basket size and how do Indian retailers grow it?
Basket size, or average transaction value, is total sales divided by the number of transactions in a period. Indian retailers grow it through assortment, bundling, free-shipping thresholds, cross-sell and loyalty. But a bigger basket means little if it comes from fewer trips or thinner contribution margin, so always read it next to order frequency.
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FirstCry Q2 FY27 results: losses down 75% on 14% revenue growth
FirstCry's parent Brainbees Solutions reported Q2 FY27 revenue of ₹2,396 crore, up 14.1% year on year, while net loss narrowed 75% to ₹12.6 crore, according to media reports. Costs grew slower than revenue, employee and ESOP expenses fell, and the quarter's operating profit covered the remaining loss. The results suggest the stores-plus-online model is working.
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Frequently asked questions
What is FirstCry?
Baby and kids products retailer. We list it under Baby & Kids and Ecommerce & Marketplaces.
Key facts
- Category
- Baby & Kids, Ecommerce & Marketplaces
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