Miraggio
On record: 1 funding event · 1 innovation · 3 stories. Every entry is dated and checked against a company announcement, filing or published report.
Funding
| Date | Round | Amount | Lead | Source |
|---|---|---|---|---|
| May 2025 | Series A | ₹55 crore | — | Media reports |
Innovation
- Technology
Miraggio is targeting 60% of revenue from own channels including retail and D2C.
News & analysis
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How Indian retailers measure and cut returns
The retail returns rate is returned units divided by shipped units, usually tracked by category, channel and reason code. Indian retailers also watch net sales (gross minus returns) and cost per return, which covers reverse logistics, inspection, repackaging and markdown. Returns are cut through better sizing and product information, stricter return policies, address and COD checks, and faster resale of returned stock.
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What is basket size and how do Indian retailers grow it?
Basket size, or average transaction value, is total sales divided by the number of transactions in a period. Indian retailers grow it through assortment, bundling, free-shipping thresholds, cross-sell and loyalty. But a bigger basket means little if it comes from fewer trips or thinner contribution margin, so always read it next to order frequency.
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D2C fashion brands like Snitch turn stores into delivery hubs
India's D2C fashion and accessories brands are combining owned websites, retail stores and third-party logistics instead of building separate hyperlocal networks. Miraggio wants 60% of revenue from own channels; SNITCH uses existing stores for 60-minute delivery at an added ₹60-120 per order. The aim is faster delivery with controlled fixed costs.
Find Miraggio in malls
Frequently asked questions
How much funding has Miraggio raised?
We have recorded 1 funding event for Miraggio: Series A Rs 55 cr in May 2025. Amounts are as reported and are not added up across currencies.
Key facts
- Category
- Jewellery & Accessories, Fashion & Apparel
- Funding events
- 1
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