ABFRL launches Gen Z fashion brand OWND!, plans 100 stores this fiscal

Launch details

Format

New brand proposition with a new brand name, new identity and contemporary shop layouts

Target consumer

India's Gen Z and youthful, trend-conscious consumers

Category

Value fashion

Store plan

Convert existing StyleUp stores into OWND! and expand to 100 stores by the end of this financial year

What comes next

ABFRL plans to convert existing StyleUp stores into OWND! and expand its footprint to 100 stores by the end of this financial year.

People behind it

• Sangeeta TanwaniChief Executive Officer, Pantaloons and OWND!

About ABFRL

Fashion powerhouse offering apparel, footwear, and accessories across brands like Pantaloons, Louis Philippe, Van Heusen, and ethnic labels.

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