Amazon rolls out Alexa for Shopping in India on app and website
Amazon has begun rolling out Alexa for Shopping to customers in India on select storefronts of the Amazon Shopping app and website. The AI shopping assistant combines product knowledge and web product information with personal preferences, shopping history and Alexa conversations to help customers research, compare and find products. Signed-in Amazon customers can use it for free, with no Prime membership or Echo device required. It offers AI-generated overviews in search and on product pages, product comparisons, price history and basket management.
Launch details
- Format
- AI-powered shopping assistant on select storefronts of the Amazon Shopping app and website
- Price
- Free for signed-in Amazon.in customers
- Requirements
- No Prime membership or Echo device required
- Price history
- Up to a full year, viewable over 30-day, 60-day or 365-day periods
- Deal alerts
- More than 4 million deal alerts set by customers for Amazon Great Indian Festival 2026
- Global usage
- More than 400 million customers worldwide used AI-powered shopping assistance by Amazon in the past 12 months
- Access
- Tap the Alexa icon in the bottom navigation bar of the app or at the top of the screen on desktop
- Development
- Speech and language technology developed by scientists, linguists and engineers across Bangalore, Hyderabad, Pune and Chennai
What comes next
Amazon said it will keep adding new capabilities to Alexa for Shopping in India in the coming weeks and months.
About Amazon
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Frequently asked questions
What did Amazon launch?
Amazon has begun rolling out Alexa for Shopping to customers in India on select storefronts of the Amazon Shopping app and website.
When was it announced?
Amazon announced it on 12 November 2026.
What are Amazon's plans after this launch?
Amazon said it will keep adding new capabilities to Alexa for Shopping in India in the coming weeks and months.
Based on the company’s own announcement. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Amazon
- Type
- Product launch
- Date
- 12 Nov 2026
- Category
- AI shopping assistant
- Source
- Company announcement
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