HyFun Foods partners Woolworths to sell frozen potato products in 1,000+ Australian stores
HyFun Foods, an Indian exporter of frozen potato products, has partnered with Woolworths, Australia's largest retail chain, to bring its premium frozen potato products to over 1,000 Woolworths stores in Australia. The collaboration is initially valued at over Rs 25 crore for the calendar year 2025. All products for the partnership will be supplied through exports from India. The move follows HyFun Foods' collaboration with Walmart USA and is being replicated in Australia with Your Spud co and Woolworths.
Launch details
- Partner
- Woolworths, Australia's largest retail chain
- Store count
- over 1,000 Woolworths stores
- Deal value
- initially valued at over Rs 25 crore for the calendar year 2025
- Potential additional value
- talks underway for additional product categories, which could increase the deal's worth by another Rs 35 crore
- Products
- premium frozen potato products
- Supply
- all products supplied through exports from India
- Investment
- Rs 1,100 crore over the next three years to scale production, foster innovation, and develop new product lines for global markets
- Market context
- Australia consumes approximately 450,000 metric tons of frozen potatoes annually; nearly 40% of this demand is met through imports
What comes next
HyFun Foods aims to capture a double-digit market share in the frozen potato segment and will continue exploring new markets globally.
People behind it
- Kamlesh Karamchandaniexecutive director at HyFun Foods
- Haresh Karamchandanimanaging director and Group CEO of HyFun Foods
About HyFun Foods
Frozen snacks and potato products brand.
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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- HyFun Foods
- Type
- Market entry
- Date
- 3 Jan 2025
- Category
- frozen potato products
- Figure
- 1,000 stores
- Source
- Media reports
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