OVS opens first India store in Delhi, plans Mumbai outlet by 2026
Italian apparel brand OVS opened its first store in India, a 9,000 square feet flagship at Pacific Mall in Tagore Garden, Delhi. The store marks the brand's India debut and targets Indian shoppers with Italian-style clothing at democratic prices, using sustainable materials such as biocotton and recyclable fabrics. OVS entered through a direct investment model rather than a franchise arrangement.
Launch details
- Format
- Flagship store
- Size
- 9,000 square feet
- Entry model
- Direct investment
- Pricing
- Price parity with Italy
- Materials
- Biocotton and recyclable materials, no acrylic
- Global store count
- Over 2,000 stores globally
- Net sales
- €1.63 billion in 2024
- Brands
- OVS, OVS Kids, Stefanel, PIOMBO, Upim, BluKids, CROFF
Where
Pacific Mall, Delhi Mall
What comes next
OVS plans a second store in Mumbai by spring-summer 2026, with 2-3 more stores by the end of 2026, and will later develop its own e-commerce platform after focusing on physical retail for the first 12-18 months.
People behind it
- Carmine Di VirgilioGlobal chief retail officer, OVS Global
- Sundeep ChughManaging director, OVS India
About OVS
Italian fashion retailer selling clothing, underwear, accessories and beauty for women, men and children.
More from OVS
Other recent launches
- Store opening
ASICS opens first company-owned store in India at DLF Mall of India, Noida
- Store opening
Candytoy Corporate opens 6,000 sq ft Indore showroom, plans three new factories
- Store opening
Ambience Mall Vasant Kunj leases 17,000 sq ft to four F&B brands
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The Chatpata Affair launches Nukkad kiosks for women and specially-abled entrepreneurs
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AZORTE opens 40th store at Phoenix MarketCity in Mumbai
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- OVS
- Type
- Store opening
- Date
- 22 Oct 2025
- Category
- Apparel and fashion
- Location
- Pacific Mall
- City
- Delhi
- Source
- Media reports
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