Myntra opens platform for registered businesses to buy fashion, beauty and lifestyle in bulk
Myntra has expanded its platform so registered businesses can procure fashion, beauty and lifestyle products directly, with GST-registered buyers receiving input tax benefits. The offering gives access to over 10,000 brands and 40 lakh SKUs, with GST-compliant invoicing, quality verification and delivery support. Flexible order sizes, including single-unit purchases, are intended to reduce supply chain layers and simplify business procurement. The initiative is being rolled out in phases, with phase 1 already live.
Launch details
- Products
- Fashion, beauty and lifestyle products
- Buyer eligibility
- GST-registered registered businesses
- Brands
- Over 10,000 brands
- SKUs
- 40 lakh SKUs
- Order sizes
- Flexible order sizes, including single-unit purchases
- Support
- GST-compliant invoicing, quality verification and delivery support
- Rollout
- Being rolled out in phases; phase 1 already live with GSTIN validation at checkout
- Phase 2 features
- Bulk-order handling, brand-level order requests and dedicated supply chain support for B2B buyers
Where
Also at Delhi
- Product launch
Smoke Lab and AABBCC launch popcorn-flavoured vodka in New Delhi
- Store opening
Bharti Real Estate launches World St retail and F&B destination at Aerocity
- Product launch
Johnnie Walker launches first India-inspired Blue Label festive blend
- Store opening
AAPE opens first standalone India store at Ambience Mall, New Delhi
- Store opening
Mayavé Jewellery opens five stores across Delhi NCR in 45 days
- Product launch
Adie Broswon Group launches Kingpin Whisky in Delhi, Punjab and Chandigarh
What comes next
Phase 2 will add bulk-order handling, brand-level order requests and dedicated supply chain support for B2B buyers.
People behind it
- Bharath Kumar BSsenior director, revenue and growth, Myntra
About Myntra
Online fashion and lifestyle marketplace.
- Parent company
- Flipkart
- Founded
- 2007
- Headquarters
- Bengaluru
More from Myntra
- Market entry
Myntra expands 30-minute delivery service M-Now to Kolkata ahead of Durga Puja
Other recent launches
- New category
Centuary Mattresses launches Centuary Sofas in Hyderabad
- New category
Mars Cosmetics to launch skincare brand, expand into haircare and wellness
- New category
Elista launches Amrit and Shuddh water purifiers, enters purification category
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
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