South Seas Distilleries launches Madhuca Mahura cask-finished single malt range
South Seas Distilleries has introduced Madhuca: The Heritage Editions, which it describes as the world's first single malt whisky finished in Mahura casks. The portfolio has three expressions: Madhuca I, sold exclusively through duty-free channels, and Madhuca II and Madhuca III at differing price ranges. The range will be distributed through select premium outlets in Mumbai, Gurgaon, Bengaluru and Goa, including duty-free stores, hotels, clubs and curated retail formats. It expands the company's existing Crazy Cock single malt portfolio.
Launch details
- Products
- Madhuca I, Madhuca II and Madhuca III
- Price range
- Madhuca II approximately ₹4,250 to ₹6,595; Madhuca III approximately ₹3,590 to ₹6,370, depending on state duties and retail structures
- Channel
- Madhuca I exclusively through duty-free channels
- Distribution
- Select premium outlets in Mumbai, Gurgaon, Bengaluru and Goa, including duty-free stores, hotels, clubs and curated retail formats
- Limited release
- 102 bottles of matured Mahua spirit at ₹1.02 lakh each
- Existing portfolio
- Crazy Cock single malt portfolio, including Crazy Cock Dhua and Crazy Cock Rare
People behind it
- Hamavand ChinoyDirector at South Seas Distilleries
About South Seas Distilleries
Distiller of single malt whisky.
Other recent launches
Frequently asked questions
What did South Seas Distilleries launch?
South Seas Distilleries has introduced Madhuca: The Heritage Editions, which it describes as the world's first single malt whisky finished in Mahura casks.
When was it announced?
South Seas Distilleries announced it on 19 December 2025.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- South Seas Distilleries
- Type
- Product launch
- Date
- 19 Dec 2025
- Category
- Single malt whisky
- Source
- Media reports
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