Arvind Fashions appoints Saikot Das as Chief Brand & Strategy Officer
Arvind Fashions Limited has appointed Saikot Das as Chief Brand & Strategy Officer, effective August 19, 2025. He will be responsible for brand strategy, consumer engagement, and growth initiatives across the company's portfolio. MD and CEO Amisha Jain said his cross-industry experience and consumer understanding position him to shape brand strategy and strengthen AFL's market leadership. Das brings over two decades of experience across FMCG, retail, media, and apparel.
The appointment
- Effective
- August 19, 2025
- Announced
- 21 August 2025
Key details
- Effective date
- August 19, 2025
- Responsibilities
- Brand strategy, consumer engagement, and growth initiatives across the portfolio
- Experience
- Over two decades across FMCG, retail, media, and apparel
- Most recent role
- Senior Director – Marketing & Brand Experience, Levi Strauss & Co.
- Levi's scope
- Marketing across South Asia, the Middle East, Africa, Turkey, and Eastern Europe
Career so far
- Chief Brand & Strategy OfficerArvind Fashions · from Aug 2025
- Senior Director – Marketing & Brand ExperienceLevi Strauss & Co.
Das has over two decades of experience across FMCG, retail, media, and apparel. He worked at Colgate-Palmolive, managed a full business P&L at Olam International in Africa, and led channel growth at Star TV (Disney India).
About Arvind Fashions
Fashion and lifestyle company retailing global apparel and footwear brands in India.
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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Arvind Fashions
- Person
- Saikot Das
- New role
- Chief Brand & Strategy Officer
- Type
- Appointed
- Date
- 21 Aug 2025
- Source
- Media reports
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