Myntra Beauty launches French fragrance house Chloé on its platform
Myntra Beauty has launched French fragrance house Chloé on its platform, adding nearly 30 fragrance variants across the Chloé Eau de Parfum, Nomade and Lumineuse collections. The collection is available in 30 ml, 50 ml, 75 ml and 100 ml formats, priced from Rs 9,000, through Myntra's Luxe storefront. The company said the partnership reflects growing demand for premium global fragrance brands among digitally native shoppers in metros and Tier II and Tier III cities. Myntra described the launch as reinforcing its strategy of serving as a gateway for international fashion and beauty brands scaling in India.
Launch details
- Products
- Nearly 30 fragrance variants across Chloé Eau de Parfum, Nomade and Lumineuse collections
- Size
- 30 ml, 50 ml, 75 ml and 100 ml formats
- Price range
- Priced from Rs 9,000
- Channel
- Myntra's Luxe storefront
- Partner
- French fragrance house Chloé
People behind it
- Deepak Joshisenior director, category management, beauty and personal care, Myntra
About Myntra Beauty
Beauty retail platform with luxury and K-beauty brands.
More from Myntra Beauty
Other recent launches
- Market entry
Frequently asked questions
What did Myntra Beauty launch?
Myntra Beauty has launched French fragrance house Chloé on its platform, adding nearly 30 fragrance variants across the Chloé Eau de Parfum, Nomade and Lumineuse collections.
When was it announced?
Myntra Beauty announced it on 13 July 2026.
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 13 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Myntra Beauty
- Type
- Market entry
- Date
- 13 Jul 2026
- Category
- luxury fragrances
- Source
- Media reports
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