Wow! Momo launches gluten-free momo range in 11 metro cities
Wow! Momo has introduced a gluten-free range of momos made with quinoa and chickpeas. The new product line will be sold across 11 key metro cities. The launch marks the company's entry into the gluten-free category, amid rising interest in functional and allergen-free food offerings. To amplify the launch, the company has partnered with chef Ranveer Brar for a digital campaign.
Launch details
- Products
- Gluten-free range of momos made with quinoa and chickpeas
- Availability
- Across 11 key metro cities
- Plans
- Extend the range to the brand's ready-to-eat packaged foods segment
- Partner
- Chef Ranveer Brar for a digital campaign
- Store count
- Over 700 outlets across QSR brands Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi in more than 70 cities
What comes next
The company plans to extend the gluten-free range to its ready-to-eat packaged foods segment.
People behind it
- Sagar DaryaniCo-founder and CEO, Wow! Momo Foods
About Wow! Momo
QSR chain serving momos and fast-casual dining through Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi brands.
More from Wow! Momo
Other recent launches
- Product launch
ITC launches over 100 new FMCG products in FY25 as consumer spending rises
- Product launch
Mivi launches first AI-powered earbuds, AI Buds, built in India
- Product launch
Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Wow! Momo
- Type
- Product launch
- Date
- 24 Jun 2025
- Category
- Gluten-free momos
- Figure
- 11 metro cities
- Source
- Media reports
Your launch?
Work at Wow! Momo? Confirm this entry, correct a detail or send pictures and your official announcement.
Confirm or correct